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Google Shopping Offer or Coupon code ads set-up ?

Visitor ✭ ✭ ✭
# 1
Visitor ✭ ✭ ✭

Hello Guys,

 

I hope you all are doing well. 

 

I'm running a shopping campaign (PLA) . But i'm not able to create Offer ad where i put my coupon code. In the past time google offer us (Offer Extension) But at the moment i'm not see any (Offer Extension). So how i create this type off ads. Please see Screenshot 2016-01-18 01.45.48.pngthe attachment.

 

Thanks in Advance....Smiley Happy

2 Expert replyverified_user

Re: Google Shopping Offer or Coupon code ads set-up ?

[ Edited ]
Top Contributor
# 2
Top Contributor

related promotional-messages for product-listing-ads have been retired.

these have been replaced by automated-extensions that are placed automatically
by google based on the raw submitted attributes or data set within the account.

there is the merchant-promotions-program -- that does
allow for value-based and coupon-related promotions;
but, these promotions have specific, additional, policies
and rules, and the merchant must be accepted into the
program by a person at google.

see also
http://adwords.blogspot.com/2015/08/new-automated-extension-for-shopping-ads.html
https://support.google.com/merchants/answer/2877565

https://support.google.com/merchants/answer/2877578

https://support.google.com/merchants/answer/4588748

 

Re: Google Shopping Offer or Coupon code ads set-up ?

Rising Star
# 3
Rising Star
First create your Promotion data feed which can do by following the instructions in the below page.
https://support.google.com/merchants/answer/2906014

When you have the feed ready, than you can submit the request for approval. Once approved you will get a new drop down option for promotions.
You can submit a request below
https://support.google.com/merchants/troubleshooter/3380651?hl=en&ref_topic=2877465
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Re: Google Shopping Offer or Coupon code ads set-up ?

Top Contributor
# 4
Top Contributor
generally, the policies and requirements should
be reviewed first; then, the interest-form should
be submitted, for a potential approval.

if google does not approve the merchant, there
is little point in creating a promotions-feed first --
there is no place to submit such a feed before
a merchant has been approved for the program.

the approval for a specific promotions-feed is
required -- but typically, only after a merchant
has been approved for the program.