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Google Shopping/Merchant Policy

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# 1
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Is this still an active policy?  I have concerns over a store online that I believe is in violation with the items below in Bold.  I can't seem to get an answer and have also reported it as a violation. So I would like to know if this is not your policy anymore?


Sell only products in your possession
The products that you sell on Google Shopping need to be available for purchase through your store. You're not allowed to use Google Shopping to advertise another store's products.

Specifically on Google Shopping, you can't promote:

Affiliate or pay-per-click links to products—except through the Affiliate Advertising Beta
Products sold through a commission-based relationship
Products fulfilled through a drop-ship consolidator

1 Expert replyverified_user

Re: Google Shopping/Merchant Policy

[ Edited ]
Top Contributor
# 2
Top Contributor

that policy is still in place.-- and falls more broadly under

the related misrepresentation-of-self-or-product policies.

note that for google to properly investigate any potential policy violation,
a proper and exact ad-click (aclk) url -- the google-provided-link, for the

(product-listing) ad, that points to the merchant's landing-page -- must

be included within the policy violation form; a direct link to the merchant

is not enough.

google is the final arbiter of all policies.

see also


Re: Google Shopping/Merchant Policy

Visitor ✭ ✭ ✭
# 3
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Hi Celebird,

Thank you so much for the speedy reply. I believe that I completed the policy violation report properly.

My question is this since it's a broad interpretation. This is in relation to MLM company with whom we all have a commission based relationship. I am also a consultant for said company among thousands. The MLM company leases out exact replicated e-commerce websites for all consultants whom wish to have an online presence. Now, of course, our MLM company has their own set of polices and procedures that it being looked into legally right now due to this particular consultant using google merchant, etc. It may be a loophole so to speak at this time.

So, in that case, is a MLM direct seller allowed to do this? Inventory is controlled by corporate, the name on the URL on google merchant is deceitful in the shopping campaign in that it states the corporate name and not an independent consultant. There are thousands of us now, that will likely want to get up on google shopping due to loss of revenue. And, like I said, we all have exact duplicate website and products. We aren't even given a sitemap to submit to google to crawl these commerce sites, we have to direct them there via an external approved blog. We have no control over the website whatsoever, except to put our own name up, google analytics and pick our url that all ends with the same domain(ie.

Any help would be appreciated. I do not want to list the company right on this public board or the site in question. Just clarification if this is within your policy. Thanks again!

Re: Google Shopping/Merchant Policy

Visitor ✭ ✭ ✭
# 4
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For some reason, I couldn't edit my post from my phone. I wanted to add that by the replicated site allowing us all to input a google analytics code into their form so we can track statistics, that is why Google verification was allowed through to merchant center. Even though none of us own the website, corporate does.
Marked as Best Answer.
Accepted by topic author Fran
April 2016

Re: Google Shopping/Merchant Policy

[ Edited ]
Top Contributor
# 5
Top Contributor

first, you're welcome.

generally, google does not allow the promotion of items which are
not kept physically in stock by the merchant who sells them --
simply, google-shopping does not allow the promotion of products
providing incorrect availability information to users.

duplicate-content and duplicate-listings, by a retailer, are rather
separate policy areas, that are also, both, generally not allowed.

sitemaps have nothing whatever to do with product-listing-ads
and are not required to submit inventory data -- the site must
simply be verified via the google-search-console and claimed
within the merchant-center-account.

not seeing a disapproval or suspension status, or still seeing
a particular product-listing-ad, does not necessarily mean that
a supply-chain, item, submitted data (feed), website, account,
merchant, business, or business-model, is not violating a policy.

google may disapprove and remove an item-offer from
the listings or (permanently) suspend a site, merchant,
sub-account, or account, at any time.