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Google Shopping Logo Disapproval

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# 1
Visitor ✭ ✭ ✭



I am having trouble with my logo being approved on my google merchant center account.


I have literally followed every single instruction google shows there. I have tried multiple times, once in png, once in svg, once with the maximum pixels and once with the minimum pixels. Google just keeps on disapproving it. It says that any text in the logo must stay legible when resized for mobile.


My logo looks fine on mobile.


Really frustrated and wondering if anyone here has any idea why this is happening or knows any way to get the logo approved.


Thanks in advance

1 Expert replyverified_user

Google Shopping Logo Disapproval

[ Edited ]
Top Contributor
# 2
Top Contributor

the exact rules for a business/store logo depend on how the logo will be used --
e.g. local-inventory-ads, showcase-shopping-ads, etc.

generally, for best-results, the business-logo should meet
the aspect-ratio requirements for the ad (e.g. 1:1, 2:1, etc),
in svg format, and no larger than 5mb.

svg is best to accommodate any resizing and other related factors.

if svg absolutely cannot be used, then sometimes png may be submitted --
however, the rules are more strict and depend on the ratio requirements;
e.g. at least 500x500 pixels for 1:1 logos and 1000x500 for a 2:1 ratio logo --

but not larger than 5mb or 2000 pixels.

in addition to the technical rules there are also quality related policies --
more generally, the image cannot be watermarked, cannot belong to a different
retailer, and cannot contain text or fuzzy backgrounds (mainly for png images).

the image must also meet all other google rules and related policies --
e.g. no images that depict alcoholic beverages or adult related themes,

no images that have been copyrighted by another business or entity, etc.

otherwise, placing the specific logo on a website and posting a public url link
here in the public forums may allow others to offer more specific suggestions.

otherwise, the best likely course is to contact google directly.