AdWords
4.4K members online now
4.4K members online now
For questions related to Google Shopping and Merchant Center. Learn to optimize your Shopping ads
Guide Me
star_border
Reply

Google Shopping Item Id Subdivision

Visitor ✭ ✭ ✭
# 1
Visitor ✭ ✭ ✭

I am having problems on Adwords due to the size/colour requirements for Google shopping.

Previously an item of clothing had one item id i.e 1974, now it might have ten item id's due to size and colour breakdown i.e 1974-3 1974-7. To keep track on Adwords for adjusting spend etc it is now a nightmare, is there a way for the feed to still be accepted but item id to revert to how it was so I only have one number per item?

1 Expert replyverified_user

Google Shopping Item Id Subdivision

Rising Star
# 2
Rising Star

Hey James,

 

If you have fewer than 1000 parent products then you can set one of the custom labels as the original/previous itemID. You would then need to setup your product groups (subdivide) using that custom label field. You can also set the Product Type field as the original/previous itemID and then follow the same process. Unfortunately it will require a product group restructure.

 

Hope that helps,

Jim Vaillancourt, AdWords Rising Star, LinkedIn
Was my response helpful? If yes, please mark it as the ‘Best Answer.’ Learn how here.