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Google Shopping Item Groupings

Visitor ✭ ✭ ✭
# 1
Visitor ✭ ✭ ✭

Hello!

On this page:

https://support.google.com/merchants/answer/188494?hl=en

It says that...

"[In the US] item groupings are required for all items with variants that use these detailed product attributes: ‘color’, ‘size’, ‘pattern’, ‘material’, ‘age group’, ‘gender’, ‘size type’ and ‘size system’."

I can see the need to require item grouping for items with common variants like size and color.

But it seems reasonable that an item can be targeted to a specific age group and gender WITHOUT being offered in any other variations, i.e. color, size, etc. 

We have an age group and gender value for every item in our product feed.

Does this mean we should add an item grouping ID to every item in our feed?

Thanks!

 

3 Expert replyverified_user

Re: Google Shopping Item Groupings

Top Contributor
# 2
Top Contributor
Hey Brian,

Just because products have values for detailed product attributes like ‘color’, ‘size’, ‘pattern’, ‘material’, ‘age group’, ‘gender’, etc. doesn't mean that you need to use an item group ID. On the page you linked to there is a good example of this (see below).

One way to think about this is if there are groups of your products that share the same landing page with gender and age group as selectors for variations, then you should include item group ID. If they aren’t obvious variants then I wouldn’t worry about it. I’ve taken over multiple apparel clients that had obvious size and color variants but no item group IDs and had been running fine for over a year. Worst case scenario is that Google deems that you do need item group IDs and would suspend your account, in which case you could fix it then.

EXAMPLE FROM LINK:
Example of a single item with detailed product attributes (don’t need item group id):
You are selling a leather chair in a single color and material. Use detailed product attributes to describe the color (e.g. brown) and material (e.g. leather) of the item.

Example of multiple items with detailed product attributes grouped by an item group id:
You are selling a t-shirt that is offered in multiple colors and sizes. Use detailed product attributes to describe the different colors and sizes of each unique item and then group them together with an item group id that is unique to that item group.

-Jim
Jim Vaillancourt, AdWords Top Contributor, LinkedIn
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Re: Google Shopping Item Groupings

[ Edited ]
Top Contributor
# 3
Top Contributor

age_group and gender attributes are required only for
apparel/accessory items and other otherwise optional --
if relevant with valid values, the attributes can certainly
help with quality and performance for most any item.

item_group_id is required for all supported-variants.

supported-variants only apply to the color, material, pattern,

and size, detailed-product-attributes; currently, google does

not support variant-products to be submitted separately with

respect to age_group or gender attributes -- and is otherwise

a policy violation and grounds for disapproval or suspension,

at any time.

item_group_id requires a supported-variant product (physical inventory item)
with identical item_group_id values and at least one of the supported-variant
attributes (with a value) that is unique -- for all items within the variant group.

 

typically, an item that is dependent on age_group or gender

also has a unique size attribute for that particular group --

in that case, size is the appropriate supported-variant and

item_group_id is required to submit their variants.

 

physical inventory items are only allowed to be submitted once --

supported-variants require both item_group_id and at least one,

unique, supported-variant-attribute (size, color, pattern, material).

 

see also

https://support.google.com/merchants/answer/1344057

 

Re: Google Shopping Item Groupings

Visitor ✭ ✭ ✭
# 4
Visitor ✭ ✭ ✭
Thanks Celebird for your detailed reply.

To make sure I'm understanding...

Is the bottom line that the primary application of item_group_id is when there is one landing page that contains one or more dropdown menus that allows a consumer to choose a variation?

Re: Google Shopping Item Groupings

Top Contributor
# 5
Top Contributor
first, you're welcome.

item_group_id is required for supported-variants --
separate from any landing-page details or policies.

the primary application of item_group_id coupled with variant attributes,
is mainly to prevent duplicate item disapprovals by indicating to google
that submitted items are variants of the same product -- a variant-group.

related landing-page policies are important but separate.

Re: Google Shopping Item Groupings

Top Contributor
# 6
Top Contributor
A quick and simple answer : When you have products grouped ie variants. Than only 1 variant attribute needs to be added. So you can ignore all the rest.
However for apparel you need to add gender, age group, color and size
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Re: Google Shopping Item Groupings

Visitor ✭ ✭ ✭
# 7
Visitor ✭ ✭ ✭
Hi Emmanuel F and Celebird,

Thanks for the responses.

Makes sense so far. Just a little more clarification.

We have an item that has an UNSUPPORTED variant, which is 'model'.

However, in our product file this item has two SUPPORTED variants: 'gender' and 'age group'.

So does this meet the requirements for an item that is part of an item group?

Thanks!

Re: Google Shopping Item Groupings

Top Contributor
# 8
Top Contributor
This most likely means you have added an incorrect value.

For gender
'male'
'female'
'unisex'

For Age Group
'newborn'
'infant'
'toddler'
'kids'
'adult'

More info at https://support.google.com/merchants/answer/188494?hl=en

Hope it helps.
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Re: Google Shopping Item Groupings

Visitor ✭ ✭ ✭
# 9
Visitor ✭ ✭ ✭
Thanks Emmanuel,

Sorry, I think I wasn't clear. Lemme try again.

For items that are in groups (i.e. variants) is it ok if the only variant types are 'gender' or 'age group'?

For an example, imagine an item that has two variations: men's and women's.

(I know this example would likely never happen in the real world. But we have some items to which we've assigned some variation types that are unsupported by Google Shopping. However, they DO have both 'gender' and 'age group' attributes. So I'm hopping that those attributes will satisfy the requirements for grouped items.)

Re: Google Shopping Item Groupings

Top Contributor
# 10
Top Contributor
Hello, yes you can.

If the information supplied is relevant to the product, than you can.
More info available at : https://support.google.com/merchants/answer/188494?hl=en

Hope it helps.
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