AdWords is now Google Ads. Our new name reflects the full range of advertising options we offer across Search, Display, YouTube, and more. Learn more

Ads
4.2K members online now
4.2K members online now
For questions related to Google Shopping and Merchant Center. Learn to optimize your Shopping ads
Guide Me
star_border
Reply

Google Shopping Guest Checkout - Requirement?

[ Edited ]
SP4
Visitor ✭ ✭ ✭
# 1
SP4
Visitor ✭ ✭ ✭

When creating a shopping campaign, is the guest checkout option a requirement? I want everyone who is going to order my product to have to sign in.  This is for a large manufacturer so that products are very specific, not just common product.

2 Expert replyverified_user
1 ACCEPTED SOLUTION

Accepted Solutions
Marked as Best Answer.
Solution
Accepted by James_Clemens (Top Contributor)
April

Google Shopping Guest Checkout - Requirement?

[ Edited ]
Top Contributor
# 5
Top Contributor

for shopping-ads, guest-checkout is effectively required.

that is, all users must be able to successfully add items to the site's
shopping-cart and everyone must be allowed to securely checkout

from the claimed website, including both businesses and individuals.

 

the requirements tend not to focus on any specific implementations.

shopping-ads and google-shopping are primarily designed
for retailers who focus on per-item purchases by individuals.

there is no dedicated business-to-business user-experience --
there are a few best-practices recommended for manufacturers
or business-to-business related companies, who also currently
sell the same item-offers to individuals.

otherwise, there are other ad-formats and campaign-types
that may be a better fit for such business-focused advertising.

 

View solution in original post

Google Shopping Guest Checkout - Requirement?

SP4
Visitor ✭ ✭ ✭
# 2
SP4
Visitor ✭ ✭ ✭

Do you know where I can find it online? I need to provide the information to my team, as they were told something differently.  Do you know if we could have the option to require that all people checking out have to sign up or sign in?

Google Shopping Guest Checkout - Requirement?

Top Contributor
# 3
Top Contributor

It used to be that you can not force a customer to login or register before buying a product. However there is no mention of this in the policies, so it's unclear.

Which is still the case for the landing page, however for the checkout i'm not sure. There is no mention that I can find.

 

Maybe someone else can provide further info.

Twitter | Linkedin | Community Profile | Shopping Feed Tips From FeedArmy
Did you find any helpful responses or answers to your query? If yes, please click on ‘Accept As Solution’

Google Shopping Guest Checkout - Requirement?

Follower ✭ ✭ ✭
# 4
Follower ✭ ✭ ✭

Yes you can. The only thing you are not allowed is to login for viewing products:

  • Login required: Make sure that users don't need a password or additional program to view products on your site.

https://support.google.com/merchants/answer/6150244

Marked as Best Answer.
Solution
Accepted by James_Clemens (Top Contributor)
April

Google Shopping Guest Checkout - Requirement?

[ Edited ]
Top Contributor
# 5
Top Contributor

for shopping-ads, guest-checkout is effectively required.

that is, all users must be able to successfully add items to the site's
shopping-cart and everyone must be allowed to securely checkout

from the claimed website, including both businesses and individuals.

 

the requirements tend not to focus on any specific implementations.

shopping-ads and google-shopping are primarily designed
for retailers who focus on per-item purchases by individuals.

there is no dedicated business-to-business user-experience --
there are a few best-practices recommended for manufacturers
or business-to-business related companies, who also currently
sell the same item-offers to individuals.

otherwise, there are other ad-formats and campaign-types
that may be a better fit for such business-focused advertising.

 

Google Shopping Guest Checkout - Requirement?

Follower ✭ ✭ ✭
# 6
Follower ✭ ✭ ✭

where can we find this online? the guest checkout requirement.

Google Shopping Guest Checkout - Requirement?

SP4
Visitor ✭ ✭ ✭
# 7
SP4
Visitor ✭ ✭ ✭

I just called and talked to Adwords support and was told that at checkout there has to be a guest option in addition to the sign up/in option and there is no way around it.  https://support.google.com/merchants/answer/6323982

Google Shopping Guest Checkout - Requirement?

[ Edited ]
Top Contributor
# 8
Top Contributor

as was indicated, the requirements tend not to focus on
or mention any implementations, such as guest-checkout --
there is no such specific implementation requirement.

all users must be able to successfully add items to the site's shopping-cart,
everyone must be allowed to securely checkout from the claimed website,
including both businesses and individuals, without memberships/fees, and
the merchant must (also) ship directly to individuals, are likely the most
relevant published requirements, that effectively require guest-checkout,
especially with respect to b2b or similar merchants, and are on-line within

google's merchant-center help articles

otherwise, this is mainly a peer-to-peer forum --
google is the final arbiter of all policies and
google may be contacted directly.

see also
https://support.google.com/merchants/contactflow

https://support.google.com/merchants/topic/7294469
https://support.google.com/merchants/answer/6363310
https://support.google.com/merchants#topic=7259123