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Google Shopping Campaign stopped earning impressions suddenly

Visitor ✭ ✭ ✭
# 1
Visitor ✭ ✭ ✭

Hey, all!

 

I've been successfully running a Google Shopping Campaign via AdWords since Oct. 24, 2015 for our wines. I've successfully updated our feed several times, and my Google Merchant Center account shows that 17/19 of the wines are approved for PLAs, and 2 are under review. However, my PLAs stopped getting impressions and clicks on Nov. 14, 2015.

 

I have not warnings or errors in GMC, my lists are not expired, and I successfully uploaded an updated feed on Nov. 19, 2015. In AdWords, my Shopping campaign is not expired and has manual maximum CPC bidding in place. I have no warnings or errors in AdWords, either, nor did I receive any emails about my campaign or GMC feed from Google.

 

I have a budget set for $5/day, with a maximum CPC set to $1/day. I did increase the budget from $3/day to see if that was the issue my campaign is facing.

 

Has anyone else experienced something like this? How do I revive this campaign? We're entering our busiest time of the year for ecommerce and I'd really like to see what PLAs can do for us. 

 

Thanks!

1 Expert replyverified_user

Re: Google Shopping Campaign stopped earning impressions suddenly

Top Contributor
# 2
Top Contributor
generally, items must have a current searchable status,
match a product-group in an active (funded) shopping
campaign, and have enough budget, bid, and quality, to
win a slot in the auctions, to gain impressions or clicks.

more generally, spikes in bids and a push to improve quality, by
competitors, are often seen around the holiday shopping season.

unfortunately, forum-members cannot look into
submitted data (feed) details or account histories.

a merchant-center product-listing-ads support specialist at
google may be contacted directly to look into the submitted
data and both accounts to offer account-specific guidance --
https://support.google.com/adwords/answer/8206