Google Shopping Campaign Structure
I have one campaign set up with 5 ad groups within it:
1). All Products
2). Women's Fragrances
3). Men's Fragrances
- Ad groups 2-5 have product groups set up within them to target the correct products.
- Ad group 1 has every product within it.
- The bid on the 'All Products' ad group is set lower than ad groups 2-5. This was set up to catch any products that may have slipped the net in ad groups 2-5.
Is this a suitable way to set up the campaign and ad groups or will it cause any conflict when showing products in the shopping results pages?
Many thanks for any help,
Re: Google Shopping Campaign Structure[ Edited ]
March 2015 - last edited March 2015
generally, product-groups should be used to sub-divide products for bidding.
one shopping-campaign, one ad-group, multiple product-groups.
for product-listing-ads, if multiple ad-groups or shopping-campaigns
are used, be certain that each item is assigned a bid under only one
structure to avoid bid conflicts and related issues.
for product-listing-ads, multiple ad-groups should mainly
be considered under the following specific situations --
(a) to assign ad-group-level negative keywords;
(b) to assign bid-modifiers (e.g. time specific bids);
(c) to assign specific promotional-text to a group of items.
for product-listing-ads, multiple shopping-campaigns should
mainly be considered under the following specific situations --
(a) to assign different budgets;
(b) to assign campaign-level negative keywords;
(c) for more accurate geographic targeting under the target-country;
(f) to implement shopping-campaign priorities;
the best likely course would be to contact a
product-listing-ads specialist at adwords so
a person can look directly into both accounts
to verify there are no conflicts or potential
issues given the current feed and structure.