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Google Shopping Adwords redirect

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# 1
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Hi All,

 

I'm sure i read online about someone creating two feeds with the same products, and then using AdWords redirect label in order to redirect the url on one feed using Adwords redirect to a more 'Category-based' landing page (with similar products more prominent). They then use AdWords priorities to create two campaigns directing lower purchasing intent searches to 'category-based' landing pages.

 

Feed 1 > Campaign One > Standard url

Feed 2 (w/ Ad Redirect) > Campaign Two > Category-based url

 

Has anyone had any experience on this? I seem to have the impression that Google won't allow you to promote one product across two feeds - which would mean this wouldn't be possible.

 

Be really grateful if someone could clarify if they have experience of this or they know it wouldn't be possible.

 

Thanks,
Ben

 

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Marked as Best Answer.
Solution
Accepted by topic author Ben T
February 2017

Re: Google Shopping Adwords redirect

[ Edited ]
Top Contributor
# 2
Top Contributor

for shopping-ads, both category-pages and duplicate listings of the same
physical inventory item are not allowed and are grounds for disapproval
or a (permanent) suspension from the program, at any time.

 

the adwords_redirect attribute is purely for tracking purposes.


adwords_redirect is designed for a temporary, short-lived,
stop-off, on a tracking-url -- then an immediate redirect
to either a link or mobile_link landing-page -- showing
the exact, physical item-offer, that is being advertised,
that is currently in the merchant's in stock inventory,
and sold on the merchant's e-commerce website.

only one, single, feed is needed for a target-country
and a single feed can handle about 100,000 items.

 

adwords_redirect is an optional attribute within the

products-feed and used as an alternative method

to help track metrics for a shopping-ad.


the merchant-center may also be used for dynamic display-ads,
where the display_ads_link can serve the same similar purpose,
but also must point to a page showing the identical display-ad

item that the user was looking at -- not a category page.

that said, there are many other campaign-types and ad-formats,
that do not use the merchant-center, may be used to advertise
category and similar pages, concurrently with shopping-ads.

 

see also

https://support.google.com/merchants#topic=3404778
https://support.google.com/adwords/answer/2567043
https://support.google.com/adwords/answer/1722124

 

 

View solution in original post

Marked as Best Answer.
Solution
Accepted by topic author Ben T
February 2017

Re: Google Shopping Adwords redirect

[ Edited ]
Top Contributor
# 2
Top Contributor

for shopping-ads, both category-pages and duplicate listings of the same
physical inventory item are not allowed and are grounds for disapproval
or a (permanent) suspension from the program, at any time.

 

the adwords_redirect attribute is purely for tracking purposes.


adwords_redirect is designed for a temporary, short-lived,
stop-off, on a tracking-url -- then an immediate redirect
to either a link or mobile_link landing-page -- showing
the exact, physical item-offer, that is being advertised,
that is currently in the merchant's in stock inventory,
and sold on the merchant's e-commerce website.

only one, single, feed is needed for a target-country
and a single feed can handle about 100,000 items.

 

adwords_redirect is an optional attribute within the

products-feed and used as an alternative method

to help track metrics for a shopping-ad.


the merchant-center may also be used for dynamic display-ads,
where the display_ads_link can serve the same similar purpose,
but also must point to a page showing the identical display-ad

item that the user was looking at -- not a category page.

that said, there are many other campaign-types and ad-formats,
that do not use the merchant-center, may be used to advertise
category and similar pages, concurrently with shopping-ads.

 

see also

https://support.google.com/merchants#topic=3404778
https://support.google.com/adwords/answer/2567043
https://support.google.com/adwords/answer/1722124