AdWords is now Google Ads. Our new name reflects the full range of advertising options we offer across Search, Display, YouTube, and more. Learn more

Ads
3.9K members online now
3.9K members online now
For questions related to Google Shopping and Merchant Center. Learn to optimize your Shopping ads
Guide Me
star_border
Reply

Google Shopping Adwords redirect

Visitor ✭ ✭ ✭
# 1
Visitor ✭ ✭ ✭

Hi All,

 

I'm sure i read online about someone creating two feeds with the same products, and then using AdWords redirect label in order to redirect the url on one feed using Adwords redirect to a more 'Category-based' landing page (with similar products more prominent). They then use AdWords priorities to create two campaigns directing lower purchasing intent searches to 'category-based' landing pages.

 

Feed 1 > Campaign One > Standard url

Feed 2 (w/ Ad Redirect) > Campaign Two > Category-based url

 

Has anyone had any experience on this? I seem to have the impression that Google won't allow you to promote one product across two feeds - which would mean this wouldn't be possible.

 

Be really grateful if someone could clarify if they have experience of this or they know it wouldn't be possible.

 

Thanks,
Ben

 

1 Expert replyverified_user
1 ACCEPTED SOLUTION

Accepted Solutions
Marked as Best Answer.
Solution
Accepted by topic author Ben T
February 2017

Re: Google Shopping Adwords redirect

[ Edited ]
Top Contributor
# 2
Top Contributor

for shopping-ads, both category-pages and duplicate listings of the same
physical inventory item are not allowed and are grounds for disapproval
or a (permanent) suspension from the program, at any time.

 

the adwords_redirect attribute is purely for tracking purposes.


adwords_redirect is designed for a temporary, short-lived,
stop-off, on a tracking-url -- then an immediate redirect
to either a link or mobile_link landing-page -- showing
the exact, physical item-offer, that is being advertised,
that is currently in the merchant's in stock inventory,
and sold on the merchant's e-commerce website.

only one, single, feed is needed for a target-country
and a single feed can handle about 100,000 items.

 

adwords_redirect is an optional attribute within the

products-feed and used as an alternative method

to help track metrics for a shopping-ad.


the merchant-center may also be used for dynamic display-ads,
where the display_ads_link can serve the same similar purpose,
but also must point to a page showing the identical display-ad

item that the user was looking at -- not a category page.

that said, there are many other campaign-types and ad-formats,
that do not use the merchant-center, may be used to advertise
category and similar pages, concurrently with shopping-ads.

 

see also

https://support.google.com/merchants#topic=3404778
https://support.google.com/adwords/answer/2567043
https://support.google.com/adwords/answer/1722124

 

 

View solution in original post

Marked as Best Answer.
Solution
Accepted by topic author Ben T
February 2017

Re: Google Shopping Adwords redirect

[ Edited ]
Top Contributor
# 2
Top Contributor

for shopping-ads, both category-pages and duplicate listings of the same
physical inventory item are not allowed and are grounds for disapproval
or a (permanent) suspension from the program, at any time.

 

the adwords_redirect attribute is purely for tracking purposes.


adwords_redirect is designed for a temporary, short-lived,
stop-off, on a tracking-url -- then an immediate redirect
to either a link or mobile_link landing-page -- showing
the exact, physical item-offer, that is being advertised,
that is currently in the merchant's in stock inventory,
and sold on the merchant's e-commerce website.

only one, single, feed is needed for a target-country
and a single feed can handle about 100,000 items.

 

adwords_redirect is an optional attribute within the

products-feed and used as an alternative method

to help track metrics for a shopping-ad.


the merchant-center may also be used for dynamic display-ads,
where the display_ads_link can serve the same similar purpose,
but also must point to a page showing the identical display-ad

item that the user was looking at -- not a category page.

that said, there are many other campaign-types and ad-formats,
that do not use the merchant-center, may be used to advertise
category and similar pages, concurrently with shopping-ads.

 

see also

https://support.google.com/merchants#topic=3404778
https://support.google.com/adwords/answer/2567043
https://support.google.com/adwords/answer/1722124