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Google Shooping campaigns without desktop website

Top Contributor Alumni
# 1
Top Contributor Alumni

HI 

This is a policy question and not about mobile bid adjustment.

 

Can I run shopping campaigns if I just have a mobile site and do not have desktop version of website.

On desktop product URLs will just have a generic landing page.

I remember reading somewhere about this but I am not entirely sure and cant find that link now. 

 

Thanks in advance for help.

 

Regards

Nik

 

Regards, Nik
LinkedIn  |   @nikhilparachure | My Blog
3 Expert replyverified_user
1 ACCEPTED SOLUTION

Accepted Solutions
Marked as Best Answer.
Solution
Accepted by topic author theniks
March 2016

Re: Google Shooping campaigns without desktop website

[ Edited ]
Top Contributor
# 7
Top Contributor

the short answer is no.

 

a product-listing-ad cannot exist

using a mobile-only landing-page.

 

product pages that are only accessible on mobile devices is

a policy violation and grounds for disapproval or suspension

from the program, at any time.

the landing-page must work and properly display the item-offer
that is fundamentally and factually identical to the submitted
item-offer -- regardless of the user's specific device -- or any
other user-related details such as browser, user-agent, physical
location, ip-address, cookies, ad-targeting choices, or any other
user-specific consideration -- or is otherwise a policy violation
and grounds for a disapproval or a (permanent) suspension
from the program, at any time.

the link attribute is required.

the optional mobile_link is only for a mobile-optimized landing-page.

the optional adwords_redirect is only for traffic tracking --
and must use the {ifmobile} parameter if mobile_link is used,
and must redirect to the same website as specified in the
required link or optional mobile_link attributes.

in addition, generic landing-pages are not allowed in any
context whatsoever, with respect to product-listing-ads.

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Re: Google Shooping campaigns without desktop website

Rising Star
# 2
Rising Star
Hi Nik,

Unfortunately the answer is no. Each product (parent) must have a unique landing page and a price that matches the one in the feed so one generic landing page wouldn't work. Here's a link to the full policy: https://support.google.com/merchants/answer/4752265

One idea, and I've never heard of someone doing this, would be to direct desktop traffic to the mobile site. you could achieve this by using the [mobile_link] attribute in the [link] attribute. This would of course be a bad user experience but it should get your products approved. You could effectively block desktop traffic by setting extremely low bids at the product group level and using a very large mobile bid adjustment so that your bid is only high enough to show a product on mobile auctions.

-Jim
Jim Vaillancourt, AdWords Rising Star, LinkedIn
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Re: Google Shooping campaigns without desktop website

Top Contributor Alumni
# 3
Top Contributor Alumni
Hi Jim
Thanks for response.
Lets keep bid management aside because with mobile bid adjustment we cant be 100% sure about eliminating desktop any way.
I cant use [mobile_link] because I have a responsive website and URLs for all platforms are same.

My question is according to policy is this allowed?

Regards
Nik
Regards, Nik
LinkedIn  |   @nikhilparachure | My Blog

Re: Google Shooping campaigns without desktop website

Rising Star
# 4
Rising Star
As far as I can see you can not eliminate desktops in Adwords, nor on Google Merchant the link to the site has to be accessible via desktop.

The mobile attribute is intended for merchants who have an alternate url than the desktop version.

So for example
http://www.example.com
http://mobile.example.com

The second link will be for mobile_link
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Re: Google Shooping campaigns without desktop website

Rising Star
# 5
Rising Star
Nik,

When you state that you have a mobile site and a desktop site that implies that you have an m-dot site and not responsive design, as was stated later in this string. With a dedicated m-dot site it's certainly doable to direct desktop traffic from a specific channel (like PLAs) to the mobile site despite. One way would be re-coding the device detection snippet and using unique URL params.

A responsive design site is essentially CSS looking at your screen size and adjusting the site accordingly. While you stated that you have a responsive design site I don't think this is what you have. If you did then the content should be relatively the same across devices (i.e. you wouldn't have a generic landing page for desktop traffic and product specific landing pages for mobile traffic).

Given that you probably have an m-dot site I would recommend trying my suggestion about the device detection snippet and using the m-dot URL in the [link] attribute.
Jim Vaillancourt, AdWords Rising Star, LinkedIn
Was my response helpful? If yes, please mark it as the ‘Best Answer.’ Learn how here.

Re: Google Shooping campaigns without desktop website

Top Contributor Alumni
# 6
Top Contributor Alumni
Hi
Trust me I know what is responsive design and a responsive design can be easily manipulated for desktop / mobile with haproxy. So the bottom line is my product pages are only accessible on mobile devices and for same URL on desktop you will get a landing page with some other content.

I would like to repeat again this is a policy question and not a technical question.
Regards
Nik
Regards, Nik
LinkedIn  |   @nikhilparachure | My Blog
Marked as Best Answer.
Solution
Accepted by topic author theniks
March 2016

Re: Google Shooping campaigns without desktop website

[ Edited ]
Top Contributor
# 7
Top Contributor

the short answer is no.

 

a product-listing-ad cannot exist

using a mobile-only landing-page.

 

product pages that are only accessible on mobile devices is

a policy violation and grounds for disapproval or suspension

from the program, at any time.

the landing-page must work and properly display the item-offer
that is fundamentally and factually identical to the submitted
item-offer -- regardless of the user's specific device -- or any
other user-related details such as browser, user-agent, physical
location, ip-address, cookies, ad-targeting choices, or any other
user-specific consideration -- or is otherwise a policy violation
and grounds for a disapproval or a (permanent) suspension
from the program, at any time.

the link attribute is required.

the optional mobile_link is only for a mobile-optimized landing-page.

the optional adwords_redirect is only for traffic tracking --
and must use the {ifmobile} parameter if mobile_link is used,
and must redirect to the same website as specified in the
required link or optional mobile_link attributes.

in addition, generic landing-pages are not allowed in any
context whatsoever, with respect to product-listing-ads.

Re: Google Shooping campaigns without desktop website

Rising Star
# 8
Rising Star
You can not have different content for the same product on different devices. The image, title, price, description and maybe some other elements needs to be identical.

You can read all about your specific questions in Google's Policy
https://support.google.com/merchants/answer/4752265?hl=en

For any further questions I suggest contacting Google Adwords.
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Re: Google Shooping campaigns without desktop website

Rising Star
# 9
Rising Star
Hey Nick,

The answer is definitely no, as called out in my first response. The products will get disapproved. I get this wasn't a policy question but I was stating that a possible solution would be technical in nature and could solve the policy issue.
Jim Vaillancourt, AdWords Rising Star, LinkedIn
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Re: Google Shooping campaigns without desktop website

Top Contributor
# 10
Top Contributor
the technical solution would not affect the
policy violation for this use-case -- google
will evaluate the landing-page details and
user-experience, regardless of ad-settings
blocking a particular set of users or devices.

ad-targeting-choices only affect where an ad might be
shown, not the landing-page or user-experience policies
or their evaluation.