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Google Product category And Product Type

P H
Visitor ✭ ✭ ✭
# 1
P H
Visitor ✭ ✭ ✭

Hi, please help me I have spent many months trying all the possible (Google Product category And Product Type) combinations to display the following items on Google without success:

  1. Wedding Invitations
  2. Business cards
  3. A frame sign

All suggestions would be greatly appreciated

kind regards

Pat.

1 Expert replyverified_user

Re: Google Product category And Product Type

[ Edited ]
Top Contributor
# 2
Top Contributor

all attributes submitted should be relevant to the physical item
or how the physical item might be used -- any mismatch can
cause google to improperly categorize an item.

however, currently, there is no way to force an item
into a specific category -- the listed categories are
dynamical generated and the details are determined
by all attributes submitted and how a user searches.

for product_type, almost any relevant category
with respect to the physical item can be used --
be certain to use standard > breadcrumbs;
e.g.

invitations > photo invitations > wedding
office products > office supplies > paper cards > business cards
office products > office supplies > marketing presentations > frame signs


a google_product_category value must be exactly as google
defines and all values must be either in u.s. english or all in
the (iso) language of the registered feed's target-country.

for example:

Arts & Entertainment > Party & Celebration > Party Supplies > Invitations
Office Supplies > General Office Supplies > Paper Products > Business Cards
Business & Industrial > Signage > Retail & Sale Signs

 

note that both attributes and their hierarchical values may

also be used to create product-groups for bid-strategies

within a shopping-campaign; for example, bidding higher

on all photo invitations and lower on paper invitations.

 

both the categories within google-shopping and the

potential use within a shopping-campaign should

be taken into account when deciding on a value.

 

Re: Google Product category And Product Type

P H
Visitor ✭ ✭ ✭
# 3
P H
Visitor ✭ ✭ ✭
Thanks, I will try your suggestions

kind regards
Pat Smiley Happy

Re: Google Product category And Product Type

P H
Visitor ✭ ✭ ✭
# 4
P H
Visitor ✭ ✭ ✭
Hi Celebird, tried all those options still no impressions.

Re: Google Product category And Product Type

[ Edited ]
Top Contributor
# 5
Top Contributor

generally, impressions are determined by the bid and quality.

items must have both enough bid and quality
to win a slot in the auctions, before being seen.

the budget must be able to support the bids.

quality is determined mainly by all attributes submitted --
including the quality of all submitted product images --
not just product_type and google_product_category.

unfortunately, forum-members cannot look into the feed or accounts --
the best likely course would be to simply contact a merchant-center,
product-listing-ads shopping-campaign support-specialist, directly at
google, for guidance.

 

as an aside, during the holiday shopping season,

the advertising auctions may be more difficult to win,

as competitors tend to raise bids and increase quality

in an effort to garner more impressions and clicks.

see also
https://support.google.com/merchants/answer/1344057
https://support.google.com/merchants/search?q=quality
https://support.google.com/adwords/answer/3455573

http://celebird.blogspot.com/2011/02/celebirds-seven-laws-of-quality.html