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Google Product Feed for Software Subscriptions

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# 1
Visitor ✭ ✭ ✭

The Google Product Feed requires product weight, height, width, and length.  Is it possible to include non-tangible items like software download to the PLA?

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1 ACCEPTED SOLUTION

Accepted Solutions
Marked as Best Answer.
Solution
Accepted by topic author Christopher G
May 2016

Re: Google Product Feed for Software Subscriptions

[ Edited ]
Top Contributor
# 2
Top Contributor

generally, for product-listing-ads, a tangible product is required;
also, a good that requires any additional software installation
to complete a purchase is expressly forbidden by the policies.

 

however, there are many other campaign-types and ad-formats

that do not have such stringent rules and policies and may be

a better fit for advertising certain types of (software) products --
https://support.google.com/adwords/answer/2567043
https://support.google.com/adwords/answer/1722124

see also
https://support.google.com/merchants/#topic=3404778
https://support.google.com/merchants/#topic=3404779

View solution in original post

Marked as Best Answer.
Solution
Accepted by topic author Christopher G
May 2016

Re: Google Product Feed for Software Subscriptions

[ Edited ]
Top Contributor
# 2
Top Contributor

generally, for product-listing-ads, a tangible product is required;
also, a good that requires any additional software installation
to complete a purchase is expressly forbidden by the policies.

 

however, there are many other campaign-types and ad-formats

that do not have such stringent rules and policies and may be

a better fit for advertising certain types of (software) products --
https://support.google.com/adwords/answer/2567043
https://support.google.com/adwords/answer/1722124

see also
https://support.google.com/merchants/#topic=3404778
https://support.google.com/merchants/#topic=3404779