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Google Product Category & Product Type Issue

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# 1
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How can I Google Product Category & Google Product Type used for Shirts, Trousers and Jackets in Google Merchant Center.

1 Expert replyverified_user

Re: Google Product Category & Product Type Issue

[ Edited ]
Top Contributor
# 2
Top Contributor


both the google_product_category and product_type
attributes are used for four basic purposes --

(a) within the merchant-center to help determine the physical item,
and which attributes are required to be submitted for that category --
https://support.google.com/merchants/answer/1344057

for example, for global-trade-data, most all apparel clothing
items only requite a valid brand from the manufacturer -- but,
do not require a gtin or mpn.

(b) within shopping-campaigns, to segment items for product-groups, to
help you create more effective, precise, hierarchical, bidding strategies.

for example, to bid higher on all jackets but lower on all shirts.

(c) on google-shopping to help google categorize a physical item,
to show the most relevant results.

(d) on google-shopping to help google automatically generate
category lists during certain, specific, relevant, searches.

all four of these aspects should be taken into
account when deciding on which values to submit.

generally taxonomies are different for product_type and google_product_category

(1) google_product_category

a best-practice is to use the lowest-level google-defined value.

for google_product_category simply use the lowest-level,
exact, google-defined, taxonomy value that best categorizes
the physical item or how the physical item might be used.

for example --

for shirts:
Apparel & Accessories > Clothing > Shirts & Tops

for jackets:
Apparel & Accessories > Clothing > Outerwear > Coats & Jackets

for trousers:
Apparel & Accessories > Clothing > Pants

for most items, the highest-level value is sufficient; however,
for all items that fall under apparel or apparel-accessories
Apparel & Accessories alone cannot be submitted as a value --
a lower-level value must be submitted.

google_product_category must simply match a google-defined value exactly.


(2) product_type

for product_type you may use just about any value you wish.

product_type may be used to more exactly define the taxonomy of
the item, using just about any taxonomy value or values you wish.

product_type has no such restrictions with respect to google-defined values.

simply use any taxonomy value that best categorizes the
physical item or how the physical item might be used and
is divided by standard > breadcrumbs, with a single space.

for example,

for shirts:
clothing > outdoor > mens > shirts > sweatshirts

for jackets:
clothing > outdoor > mens > jackets > rain jackets

for trousers:
clothing > indoor > mens > trousers > smart trousers


generally, using the native-language values that
are specific to the target-country is a best-practice.

however, the values submitted may be either all u.s. english or
all in the language of the (registered-feed's) target-country --
but, never mixed.

for example, for a feed registered with
the u.k. as a target-country, either all:
Clothing & Accessories > Clothing > Trousers & Jeans
or, all:
Apparel & Accessories > Clothing > Pants

but never mixed.

see also
https://support.google.com/merchants/answer/160081
https://support.google.com/merchants/answer/1344057
http://celebird-cloud.appspot.com/apps/celebird-taxonomy-app.html