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Google Merchant - description is too big.

Visitor ✭ ✭ ✭
# 1
Visitor ✭ ✭ ✭

Hi,

 

The description I am using for our products is too big.  Can I point Google Merchant to use a smaller description field we have for each item ? I don't want to remove the rich text we have entered.

 

 

Error:
Item too big
Processed item:
Attribute name Attribute value
id
1530
title
Adelphi Vest
description
<p style="font: 12px/18px Verdana, Arial, Helvetica, sans-serif; color: #000000; text-transform: none; text-indent: 0px; letter-spacing: normal; word-spacing: 0px; white-space: normal; background-color: #ffffff; -webkit-text-stroke-width: 0px;"><strong><span style="color: #000080;">Adelphi Vest </span></strong>by Endurance Corporate Clothing Range<span class="Apple-converted-space"> </span></p>& lt;p style="font: 12px/18px Verdana, Arial, Helvetica, sans-serif; color: #000000; text-transform: none; text-indent: 0px; letter-spacing: normal; word-spacing: 0px; white-space: normal; background-color: #ffffff; -webkit-text-stroke-width: 0px;"><span style="font-size: 10pt;">- Simply made to perform at work</span><br /><span style="font-size: 10pt;">Too many corporate clothing providers believe merely adding the word 'performance' to their label makes for a viable performance tailored clothing solution. We only make promises we can stand by; no smoke and mirrors: just <strong><span style="color: #000080;">high quality corporate tailoring, simple.</span></strong></span></p>& lt;p style="font: 12px/18px Verdana, Arial, Helvetica, sans-serif; color: #000000; text-transform: none; text-indent: 0px; letter-spacing: normal; word-spacing: 0px; white-space: normal; background-color: #ffffff; -webkit-text-stroke-width: 0px;"><span style="font-size: 10pt;">We started with the fabric; we wanted something that was both more durable than current tailoring yet also comfortable. We found it in a fabric made from <strong><span style="color: #000080;">high quality wool mixed with low-pill, high tech, Polyester</span></strong>. We asked a brilliant garment technician to produce jacket patterns for men & women <strong><span style="color: #000080;">concentrating on fit and ease of movement</span></strong> and to produce trousers that fit but are great to work in.</span></p>& lt;p style="font: 12px/18px Verdana, Arial, Helvetica, sans-serif; color: #000000; text-transform: none; text-indent: 0px; letter-spacing: normal; word-spacing: 0px; white-space: normal; background-color: #ffffff; -webkit-text-stroke-width: 0px;"><span style="font-size: 10pt;">We then used a <span style="color: #000080;"><strong>higher grade of trim</strong></span> (Lining, Buttons, Internal canvas, chest piece and shoulder pads) than would normally be used in clothing at this price. We even made sure we put the internal pockets onto fabric inserts rather than directly onto the lining, because it is better and stronger and we believe it is attention to detail that sets the best apart.</span></p>& lt;p style="font: 12px/18px Verdana, Arial, Helvetica, sans-serif; color: #000000; text-transform: none; text-indent: 0px; letter-spacing: normal; word-spacing: 0px; white-space: normal; background-color: #ffffff; -webkit-text-stroke-width: 0px;"><span style="font-size: 10pt;"><strong>Fabric:</strong> <span style="color: #000080;"><strong>70% Polyester / 30% Wool</strong></span> (Wool has natural elasticity for shape retention. Polyester is durable)</span><br /><span style="font-size: 10pt;"><strong>Weight:</strong> 360grms (<span style="color: #000080;"><strong>Heavy Duty & Machine washable</strong></span&gtSmiley Wink</span><br /><span style="font-size: 10pt;"><strong>Machine Washable: <span style="color: #000080;">40degrees Celsius</span></strong> (convenient and cost effective)</span><br /><span style="font-size: 10pt;"><strong>Durable</strong>: 80,000+martindale test (will stand up to hard wear hour after hour, after hour). You'll typically get a <em><span style="color: #000080;"><strong>few years wear </strong></span></em>out of these!</span><br /><span style="font-size: 10pt;"><strong>Proven:</strong> 1000’s of sales with no complaints (Peace of mind that you are buying proven garments)</span></p>& lt;p style="font: 12px/18px Verdana, Arial, Helvetica, sans-serif; color: #000000; text-transform: none; text-indent: 0px; letter-spacing: normal; word-spacing: 0px; white-space: normal; background-color: #ffffff; -webkit-text-stroke-width: 0px;"><span style="font-size: 10pt;"><strong><span style="color: #000080;">Codes & Colours:</span></strong></span></p>& lt;p style="font: 12px/18px Verdana, Arial, Helvetica, sans-serif; color: #000000; text-transform: none; text-indent: 0px; letter-spacing: normal; word-spacing: 0px; white-space: normal; background-color: #ffffff; -webkit-text-stroke-width: 0px;"><span style="font-size: 10pt;">E5V0459             Navy</span></p>& lt;p style="font: 12px/18px Verdana, Arial, Helvetica, sans-serif; color: #000000; text-transform: none; text-indent: 0px; letter-spacing: normal; word-spacing: 0px; white-space: normal; background-color: #ffffff; -webkit-text-stroke-width: 0px;"><span style="font-size: 10pt;">E5V0489             Charcoal</span></p>& lt;p style="font: 12px/18px Verdana, Arial, Helvetica, sans-serif; color: #000000; text-transform: none; text-indent: 0px; letter-spacing: normal; word-spacing: 0px; white-space: normal; background-color: #ffffff; -webkit-text-stroke-width: 0px;"><span style="font-size: 10pt;">E5V0499             Black</span></p>& lt;p style="font: 12px/18px Verdana, Arial, Helvetica, sans-serif; color: #000000; text-transform: none; text-indent: 0px; letter-spacing: normal; word-spacing: 0px; white-space: normal; background-color: #ffffff; -webkit-text-stroke-width: 0px;"><span style="font-style: normal; font-variant: normal; font-weight: normal; font-stretch: normal; font-size: 10pt; line-height: 18px; font-family: Verdana, Arial, Helvetica, sans-serif; color: #000000; text-transform: none; text-indent: 0px; letter-spacing: normal; word-spacing: 0px; float: none; white-space: normal; -webkit-text-stroke-width: 0px; display: inline !important; background-color: #ffffff;"><span style="color: #000080;"><strong>Sizes:</strong></span>                 6<span style="font-size: small;">  - 24</span><span style="font-style: normal; font-variant: normal; font-weight: normal; font-stretch: normal; font-size: 10pt; line-height: 18px; font-family: Verdana, Arial, Helvetica, sans-serif; color: #000000; text-transform: none; text-indent: 0px; letter-spacing: normal; word-spacing: 0px; float: none; white-space: normal; -webkit-text-stroke-width: 0px; display: inline !important; background-color: #ffffff;"><span style="font-style: normal; font-variant: normal; font-weight: normal; font-stretch: normal; line-height: 18px; font-family: Verdana, Arial, Helvetica, sans-serif; color: #000000; text-transform: none; text-indent: 0px; letter-spacing: normal; word-spacing: 0px; float: none; white-space: normal; -webkit-text-stroke-width: 0px; display: inline !important; background-color: #ffffff;">  31" Regular<br />                          </span></span></span> </p>& lt;p style="font: 12px/18px Verdana, Arial, Helvetica, sans-serif; color: #000000; text-transform: none; text-indent: 0px; letter-spacing: normal; word-spacing: 0px; white-space: normal; background-color: #ffffff; -webkit-text-stroke-width: 0px;"><span style="font-style: normal; font-variant: normal; font-weight: normal; font-stretch: normal; font-size: 10pt; line-height: 18px; font-family: Verdana, Arial, Helvetica, sans-serif; color: #000000; text-transform: none; text-indent: 0px; letter-spacing: normal; word-spacing: 0px; float: none; white-space: normal; -webkit-text-stroke-width: 0px; display: inline !important; background-color: #ffffff;"><span style="font-style: normal; font-variant: normal; font-weight: normal; font-stretch: normal; line-height: 18px; font-family: Verdana, Arial, Helvetica, sans-serif; color: #000000; text-transform: none; text-indent: 0px; letter-spacing: normal; word-spacing: 0px; float: none; white-space: normal; -webkit-text-stroke-width: 0px; display: inline !important; background-color: #ffffff;"><strong><span style="color: #000080;">EU Sizes:</span> </strong>         34  - 52</span></span><span style="font-style: normal; font-variant: normal; font-weight: normal; font-stretch: normal; font-size: 10pt; line-height: 18px; font-family: Verdana, Arial, Helvetica, sans-serif; color: #000000; text-transform: none; text-indent: 0px; letter-spacing: normal; word-spacing: 0px; float: none; white-space: normal; -webkit-text-stroke-width: 0px; display: inline !important; background-color: #ffffff;"><span style="font-style: normal; font-variant: normal; font-weight: normal; font-stretch: normal; line-height: 18px; font-family: Verdana, Arial, Helvetica, sans-serif; color: #000000; text-transform: none; text-indent: 0px; letter-spacing: normal; word-spacing: 0px; float: none; white-space: normal; -webkit-text-stroke-width: 0px; display: inline !important; background-color: #ffffff;">  Regular<br />                                                                           </span></span></p>& lt;p style="font: 12px/18px Verdana, Arial, Helvetica, sans-serif; color: #000000; text-transform: none; text-indent: 0px; letter-spacing: normal; word-spacing: 0px; white-space: normal; background-color: #ffffff; -webkit-text-stroke-width: 0px;"><span style="font-style: normal; font-variant: normal; font-weight: normal; font-stretch: normal; font-size: 10pt; line-height: 18px; font-family: Verdana, Arial, Helvetica, sans-serif; color: #000000; text-transform: none; text-indent: 0px; letter-spacing: normal; word-spacing: 0px; float: none; white-space: normal; -webkit-text-stroke-width: 0px; display: inline !important; background-color: #ffffff;"><span style="font-style: normal; font-variant: normal; font-weight: normal; font-stretch: normal; line-height: 18px; font-family: Verdana, Arial, Helvetica, sans-serif; color: #000000; text-transform: none; text-indent: 0px; letter-spacing: normal; word-spacing: 0px; float: none; white-space: normal; -webkit-text-stroke-width: 0px; display: inline !important; background-color: #ffffff;"><strong>Delivery:</strong> Typically 2-4 days, UK </span></span></p>
google product category
Apparel & Accessories > Shoes > Boots > Work & Safety Boots
product type
Workwear > Corporate Clothing > Suits
link
image link
condition
new
expiration date
2015-01-15
availability
in stock
price
31.1500 GBP
brand
Clubclass Corporatewear
     
Item submitted in your feed:
&lt;p&gt;&#160;&lt;img src=&quot;https://northseaworkwear.com/Content/Images/uploaded/new folder/payment2.jpg&quot; alt=&quot;&quot; width=&quot;460&quot; height=&quot;54&quot; /&gt;&lt;/p&gt;]]></description><g:google_product_category><![CDATA[Apparel & Accessories > Shoes > Boots > Work & Safety Boots]]></g:google_product_category><gSmiley Tongueroduct_type><![CDATA[The Full Offshore Kit]]></
1 Expert replyverified_user

Re: Google Merchant - description is too big.

Participant ✭ ✭ ☆
# 2
Participant ✭ ✭ ☆
Hi Andrew M,

Welcome to adwords community.
Google recommend that you submit around 500 to 1,000 characters, but you can submit up to 5,000 characters. If your description charactor will more then 1,000 then you will seen the notification your description charactor is too long but it will not be disapprove.

Hope it helps you.

Re: Google Merchant - description is too big.

Visitor ✭ ✭ ✭
# 3
Visitor ✭ ✭ ✭
Hi Suman,

thanks for the reply. Can I point Google to another description (field) and ignore the bigger description in the product or is my only option to cut down on words used ?

Re: Google Merchant - description is too big.

Participant ✭ ✭ ☆
# 4
Participant ✭ ✭ ☆
Hi Andrew,

Welcome, You can summit upto 5,000 character. it won't affect on data feed.

Re: Google Merchant - description is too big.

[ Edited ]
Visitor ✭ ✭ ✭
# 5
Visitor ✭ ✭ ✭

hi Suman,

I don't think I have past the 1000 word limit :

Item Errors

Your feed contains items which have too many attributes, or are too big. These items will be dropped. Learn more

Examples:

http://northseaworkwear.com/adelphi-vest

Maybe its the rich text ?

Re: Google Merchant - description is too big.

Participant ✭ ✭ ☆
# 6
Participant ✭ ✭ ☆
Hi Andrew m,

Follow this rule for data feed specification.
https://support.google.com/merchants/answer/188494?hl=en

Re: Google Merchant - description is too big.

[ Edited ]
Top Contributor
# 7
Top Contributor


all attribute values submitted to google should be plain (ascii) text --
no javascript, no html, no special characters, no css, no encoded symbols
such as bullets, no highlighting of any kind, no display or format details
such as paragraph-breaks, lists, line-feeds, new-lines, or similar --
no formatting of any kind.

every character is counted against the limit --
including all such invalid content.

currently, google decides all formatting and display of all submitted data.

 

as an aside, there are additional strict image policies and

attribute requirements, especially for clothing (apparel) items.

https://support.google.com/merchants/answer/1344057

https://support.google.com/merchants/answer/188494