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Google Merchant Promotions Feed Specifications

Visitor ✭ ✭ ✭
# 1
Visitor ✭ ✭ ✭

Hi there,

 

I have a question regarding the Merchant Promotion feed. According to Google merchants can include optional fields in their feeds like "free_gift_value" (please refer to https://support.google.com/merchants/answer/2906014?hl=en&ref_topic=2877465). But my question is, if merchants can use the required "long_title" attribute to specify the exact free gift value like "Free $20 accessories", why will they bother to use the optional fields? Are there any differences between the two ways to express the free gift value in this example?

 

Thanks! Smiley Happy

1 Expert replyverified_user
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Marked as Best Answer.
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Accepted by topic author TAI A
September 2015

Re: Google Merchant Promotions Feed Specifications

[ Edited ]
Top Contributor
# 2
Top Contributor

 

generally, the optional attributes are to help google
decide where or how a specific promotion might be

displayed using more specific information.

for example, 20 USD for free_gift_value is a specific numeric
amount -- as opposed to (parsing) the text within a long_title.

for promotional-program questions google may be contacted here --
https://support.google.com/merchants/contact/promos_contact

alternatively, promotional-messages may be added to
product-listing-ads by the careful use of ad-groups --
https://support.google.com/adwords/answer/3455481

View solution in original post

Marked as Best Answer.
Solution
Accepted by topic author TAI A
September 2015

Re: Google Merchant Promotions Feed Specifications

[ Edited ]
Top Contributor
# 2
Top Contributor

 

generally, the optional attributes are to help google
decide where or how a specific promotion might be

displayed using more specific information.

for example, 20 USD for free_gift_value is a specific numeric
amount -- as opposed to (parsing) the text within a long_title.

for promotional-program questions google may be contacted here --
https://support.google.com/merchants/contact/promos_contact

alternatively, promotional-messages may be added to
product-listing-ads by the careful use of ad-groups --
https://support.google.com/adwords/answer/3455481