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Google Merchant Feed Questions

Visitor ✭ ✭ ✭
# 1
Visitor ✭ ✭ ✭

I have a question. I want to submit a fashion store on google shopping and I have some troubles understanding the datafeed.

Products have different colors and sizes and this makes me wonder:

 

1) If a product has two colors and three sizes how to I make the feed?

 

Product Title ....... Other Fields ..... Color .... Size

Product Name ...... Other Text ......Red/Blue....S/M

 

or I have to make it

 

 

Product Title ....... Other Fields ..... Color .... Size

Product Name ...... Other Text ......Red...........S

Product Name ...... Other Text ......Red...........M

Product Name ...... Other Text .......Blue..........S

Product Name ...... Other Text .......Blue..........M

 

2) What about product links?

 

The product that is red/blue , Small/Medium is on one landing page only. I can put an idetnical link to the same page if I have to format the feed like this?

 

Product Title ....... Other Fields ..... Color .... Size

Product Name ...... Other Text ......Red...........S

Product Name ...... Other Text ......Red...........M

Product Name ...... Other Text .......Blue..........S

Product Name ...... Other Text .......Blue..........M

 

 

3) What about the upc and mpn requirements?

I use one upc and mpn that is identical for product variations, no?

 

Product Title ....... Other Fields ..... Color .... Size ..... UPC ..... MPN

Product Name ...... Other Text ......Red...........S......000001.....11110

Product Name ...... Other Text ......Red...........M......000001.....11110

Product Name ...... Other Text .......Blue..........S......000001.....11110

Product Name ...... Other Text .......Blue..........M......000001....11110

 

4) What about image links? I put just one image link or I put multiple image links comma separated in the image field in the datafeed?

 

Sorry for this elementary questions but I've searched and I'm not quite sure if I understood right so I need a confirmation.

 

Thank you for your help.

 

1 Expert replyverified_user
1 ACCEPTED SOLUTION

Accepted Solutions
Marked as Best Answer.
Solution
Accepted by MosheTLV (Top Contributor)
November

Re: Google Merchant Feed Questions

[ Edited ]
Top Contributor
# 2
Top Contributor

(1) the latter -- variant attributes (color, size) are allowed only one value;

the slash designation for color is reserved for a physical inventory item

that contains multiple colors -- such as a flag containing red/white/blue;
(2) use separate link landing-pages, or url parameters with server-side-scripts;
(3) depends on the manufacturer -- most assign unique mpn or gtin per item;
(4) image_link must match the color and pattern of the item being submitted;
only one, single, image_link is allowed per physical inventory item submitted.

 

note: all such items also require item_group_id or cannot be submitted, at all.

 

generally, only physical inventory items may be submitted for shopping-ads --
each physical inventory item must be submitted individually, as separate items.

 

products that have different colors and sizes are considered variants;
google has rather strict rules and policies with respect to variants.

 

google does not require that (all) variants be submitted;
however, if multiple variants are submitted, then all
variant rules and policies must be followed -- otherwise,
such items should not be submitted, at all -- or risks a
a disapproval or suspension from the program, at any time.

 

for variants, each variant-group must include: the item_group_id attribute with
an identical value -- and variant attribute (size, color, material, or pattern)
with at least one unique value -- for all items within the variant-group.

 

the price for each physical inventory item submitted
must match the displayed price and add-to-cart price
on the item's link landing-page -- generally, only one,

single price and one, single, add-to-cart button should

exist on the landing-page.

 

note: all apparel items require the age_group, google_product_category, gender,
size, and color, attributes, all with proper values -- regardless of any variants.

 

if the landing-page and submitted-data cannot meet all google's policies,
then consider contacting whoever is currently supporting the e-commerce
system so that the submitted-data and landing-page are in compliance --

or consider using other campaign-types to advertise such items.

 

see also
https://support.google.com/merchants/answer/7348545
https://support.google.com/merchants/answer/7052112#item_group_id
https://support.google.com/merchants/answer/6324507

 

View solution in original post

Marked as Best Answer.
Solution
Accepted by MosheTLV (Top Contributor)
November

Re: Google Merchant Feed Questions

[ Edited ]
Top Contributor
# 2
Top Contributor

(1) the latter -- variant attributes (color, size) are allowed only one value;

the slash designation for color is reserved for a physical inventory item

that contains multiple colors -- such as a flag containing red/white/blue;
(2) use separate link landing-pages, or url parameters with server-side-scripts;
(3) depends on the manufacturer -- most assign unique mpn or gtin per item;
(4) image_link must match the color and pattern of the item being submitted;
only one, single, image_link is allowed per physical inventory item submitted.

 

note: all such items also require item_group_id or cannot be submitted, at all.

 

generally, only physical inventory items may be submitted for shopping-ads --
each physical inventory item must be submitted individually, as separate items.

 

products that have different colors and sizes are considered variants;
google has rather strict rules and policies with respect to variants.

 

google does not require that (all) variants be submitted;
however, if multiple variants are submitted, then all
variant rules and policies must be followed -- otherwise,
such items should not be submitted, at all -- or risks a
a disapproval or suspension from the program, at any time.

 

for variants, each variant-group must include: the item_group_id attribute with
an identical value -- and variant attribute (size, color, material, or pattern)
with at least one unique value -- for all items within the variant-group.

 

the price for each physical inventory item submitted
must match the displayed price and add-to-cart price
on the item's link landing-page -- generally, only one,

single price and one, single, add-to-cart button should

exist on the landing-page.

 

note: all apparel items require the age_group, google_product_category, gender,
size, and color, attributes, all with proper values -- regardless of any variants.

 

if the landing-page and submitted-data cannot meet all google's policies,
then consider contacting whoever is currently supporting the e-commerce
system so that the submitted-data and landing-page are in compliance --

or consider using other campaign-types to advertise such items.

 

see also
https://support.google.com/merchants/answer/7348545
https://support.google.com/merchants/answer/7052112#item_group_id
https://support.google.com/merchants/answer/6324507