AdWords is now Google Ads. Our new name reflects the full range of advertising options we offer across Search, Display, YouTube, and more. Learn more

Ads
2.5K members online now
2.5K members online now
For questions related to Google Shopping and Merchant Center. Learn to optimize your Shopping ads
Guide Me
star_border
Reply

Google Merchant Center: Feed uploaded successfully, but no products appear

Visitor ✭ ✭ ✭
# 1
Visitor ✭ ✭ ✭

Hi all,

 

I've build a plugin for WordPress which creates an xml product feed for Google Shopping. It all seems to work perfectly, except for one quite important part: Google Merchant Center sees no products.

 

An example feed can be found here: https://temporis.nl/wp-content/plugins/product-feed-silver/product_feed_silver.xml 

 

Google Merchant Center reports the following:

Screen Shot 2016-03-22 at 17.07.31.pngScreen Shot 2016-03-22 at 17.07.56.png

The debugger reports that all is well. The test feed is small and loads quickly. I've tried all combinations of settings, no luck.

 

Steps already undertaken:

  • Tested with a feed from a different (non-https://) shop.
  • Tested with different products and feed content.
  • Tested with only 1 product of which the content was perfect according to all Google Guidelines.
  • The account(s) is/are linked to active and working Adwords accounts. 
  • An user of my plugin is encountering the same problems: different country, different shop, different Adwords & Merchant Center accounts.

So now I'm slowly going insane: Why are my products staying hidden safely inside the feed, instead of being introduced to the world via Shopping?

2 Expert replyverified_user

Re: Google Merchant Center: Feed uploaded successfully, but no products appear

Top Contributor
# 2
Top Contributor
Hey, Murphsy.

The first two things I see in your feed are:
a) you GTINs seem rather original, please check Google Shopping in NL for some Casio Watches, you may find yours there as well. Here's how GTINs should look: https://support.google.com/merchants/answer/160161?hl=en
b) I see no shipping information. Did you define some shipping rules at account level, in Google Merchant Center? If you haven't, you'll need to include that attribute in the XML feed.

Hope it helps the debugging process. Give it a try with one item, correct GTIN and shipping costs. If it gets inserted, that's it.
Calin Sandici, AdWords Top Contributor | Find me on: Google+ | Twitter | LinkedIn | myBlog
Was my response helpful? If yes, please mark it as the ‘Best Answer.’ Learn how here.

Re: Google Merchant Center: Feed uploaded successfully, but no products appear

Top Contributor
# 3
Top Contributor
Furthermore, you added the category as 221 - swords for collectors and such things instead of 201 - watches Smiley Happy.
Calin Sandici, AdWords Top Contributor | Find me on: Google+ | Twitter | LinkedIn | myBlog
Was my response helpful? If yes, please mark it as the ‘Best Answer.’ Learn how here.

Re: Google Merchant Center: Feed uploaded successfully, but no products appear

Visitor ✭ ✭ ✭
# 4
Visitor ✭ ✭ ✭

Thank you AdWiser for the quick reply. Much appreciated. I forgot I had the gtin on, so I switched that off. Most watches use no gtin, the gtins in the feed are actually their SKU numbers. Gtin is a setting in the plugin, I switched it off. It should now only add mpn to the feed. I switched the category to 201. I actually changed that during testing because I was getting desperate. Shipping settings are set at account level, but just to be sure I added them into the feed. 

 

Unfortunately even with shipping settings in the feed, no gtin, and the correct Google Product Category ID it still reports back:

 

'No processing errors. No products added.'

 

Updated feed based on your feedback: https://temporis.nl/wp-content/plugins/product-feed-silver/product_feed_silver.xml

 

And lets be honest: the differences between a watch and a sword are very slight, ofcourse Smiley Wink 

Re: Google Merchant Center: Feed uploaded successfully, but no products appear

[ Edited ]
Top Contributor
# 5
Top Contributor

I'm afraid you just can't turn off gtin, it's a mandatory attribute, please have a look here: https://support.google.com/merchants/answer/1344057?hl=en

Calin Sandici, AdWords Top Contributor | Find me on: Google+ | Twitter | LinkedIn | myBlog
Was my response helpful? If yes, please mark it as the ‘Best Answer.’ Learn how here.

Re: Google Merchant Center: Feed uploaded successfully, but no products appear

[ Edited ]
Top Contributor
# 6
Top Contributor

that file looks to have both syntax and content related issues.

that file does not look to be a valid google-xml feed --
currently, google does not support and will not process
standard rss2 xml files; rather, google implements an
extension of the standard.

a sample google-xml feed file is currently here:
https://support.google.com/merchants/answer/160589

for example, the channel-tag location looks to be incorrect;
for example, the product-tags should be item, not product.

google will likely not process the file, at all, until the xml is fixed.

in addition, after the syntax is fixed, the type of item, target-country,
and if the product has variants, determine the requirements, rules,

and  policies for the submitted data and the link landing-page.

for example, watches and jewelry fall under apparel accessories; both
have rather specific rules and policies, especially if there are variants.

 

for example, watches require both a valid brand and a valid gtin;

for example, all jewelry requires a valid and proper color, gender,

and age_group value, as specified by google.

as was indicated, global-trade-data (brand, mpn, gtin) must be assigned by the
manufacturer -- gtin is typically stamped on the package, at the factory; all
merchants selling the same item must submit identical global-trade-data --
global-trade-data (mpn, gtin, brand) cannot be self-assigned by merchants.

 

mpn is never required and may be removed altogether --

if submitted, the mpn must be from the manufacturer

and cannot be merchant-assigned (e.g. private sku).

as was indicated, the google_product_category
must be appropriate for the physical item.

as an aside, a best-practice is to use a mix of letters and numbers for id;
another best-practice is to use standard bread-crumbs for a product_type; e.g.
Alle horloges > Chronograaf > Casio

 

the website and images will be crawled to verify adherence

to the remaining on-site, supply-chain, and related policies --

about 72-hours after the items are processed.

 

then, items must match a product-group within an active

shopping-campaign to participate in the auctions -- items

with enough quality and bid to win a slot in the auctions,

may be seen on google-shopping.

see also
https://support.google.com/merchants/answer/1344057
https://support.google.com/merchants#topic=3404779
https://support.google.com/merchants#topic=3404777
https://support.google.com/merchants/answer/160637

https://support.google.com/merchants/answer/188494

 

Re: Google Merchant Center: Feed uploaded successfully, but no products appear

[ Edited ]
Visitor ✭ ✭ ✭
# 7
Visitor ✭ ✭ ✭

Thanks a ton Celebird and Adwiser! You've given me plenty things to check out and improve. You've actually managed to double my to-do list for the next couple of days. I won't be able to get back to this topic with results tomorrow, but I promise I will report back with achieved results the day after.

 

What makes this difficult / slower is that I am actually building the plugin so that others can profit from it as well (for free, ofcourse - otherwise I wouldn't be asking for help here). So that forces me to build all the bug fixes in a way that will scale to other shops as well!

 

Thanks again both of you for the very quick and thought-through replies. A lot of your points are new to me (while I did keep the Google Guidelines at hand all the time, and I matched my output feed to a Google example feed!) and give me new clues to look for the solution!

 

Cheers,

 

::edit::

Created a new to-do list based on your feedback. But I feel obliged to comment that the amount of very specific requirements Google has for their shopping feeds, and the amount of exceptions (if country a, than b - if category x, than y &u & i - if bla than megh!) makes it a major challenge for the smaller shopkeepers of this world. I set out to create this feed plugin for a more level playing field, but it feels like Google is keeping small webshops out on purpose! Biggest problem for me to tackle will be a way to handle all the category specific requirements.

Re: Google Merchant Center: Feed uploaded successfully, but no products appear

Top Contributor
# 8
Top Contributor
first, you're welcome.

a rule-of-thumb is to simply ensure that
all data submitted accurately reflects the
physical item and matches the landing-page.

relevant and accurate rich-snippets on a site can sometimes help in this regard.

the matrix can be simplified somewhat by not submitting
attributes that are only recommended for all items --
and always submitting accurate data for attributes
that are required, even for a few product categories.

following the u.s. rules for attributes will typically
accommodate all other target-countries ; attribute
values differ mostly for language, currency, tax, and
shipping details, but these can be set in the account
and must be enforced on the website, first.

for example, always submit an accurate google_product_category --
even if the attribute is only recommended for some types of items.

for example, additional_image_link is never required so can usually be ignored.

a few critical attributes are, in large part, to help control a
merchant's bid strategies within the shopping-campaign --
which, practically, cannot and should not, be automated.

that said, individual control of both recommended attributes
and recommended values for required attributes, with data
that is tightly coupled to an item's physical characteristics, are
what can differentiate merchants and determine outcomes
in the ad-auctions -- that data should be on the website, first
and foremost, and then simply reflected in the submitted data.

another issue for automation is being careful to remove any and
all formatting and display details (css, html, symbols, scripts, etc.)
while only submitting the plain (ascii) text.