AdWords is now Google Ads. Our new name reflects the full range of advertising options we offer across Search, Display, YouTube, and more. Learn more

1.9K members online now
1.9K members online now
For questions related to Google Shopping and Merchant Center. Learn to optimize your Shopping ads
Guide Me

Google Merchant Center Feed update to AdWords - WAY TOO SLOW

[ Edited ]
Visitor ✭ ✭ ✭
# 1
Visitor ✭ ✭ ✭

Let me just say that there are serious sync issues with updating the product feed and seeing the new updates in AdWords. 


I've set up some new product types (no new products, just product TYPES) in my feed and it's been over 48 hours and they still haven't made it to AdWords.  There's just no excuse for that. There should be no approval process necessary - the product types are internal to our own bidding.  Yea, I can bid by product ID, but I have 6500 items in just one of my client feeds, ranging in price from 14 cents to almost ten thousand dollars.


This is an inefficiency that should be addressed.

1 Expert replyverified_user

Re: Google Merchant Center Feed update to AdWords - WAY TOO SLOW

[ Edited ]
Top Contributor
# 2
Top Contributor

currently, approval and processing for adwords may sometimes
take 24-72 hours or so; most any change to the submitted (feed)
data can trigger the re-approval process.

importantly, the product_type attribute is not isolated to adwords bidding;
product_type may also be used to help categorize items on google-shopping
and to help google locate a relevant item during a search -- in addition to
helping classify a physical item to determine attribute requirements and
related policies.

about the only attributes not indexed or used
for other search-features and quality, are the
attributes related to id -- which are used for
overall internal item tracking and so can also
trigger a feed or item to be reviewed.

as to improving the overall process and time
frame -- google does tend to read the forums.