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Google Merchant Center Feed: Should you have more than 1 Feed?

Visitor ✭ ✭ ✭
# 1
Visitor ✭ ✭ ✭

Hi

 

I would like to create more than one Shopping Feed. Is this advisable? I am receiving conflicting information with some advising against creating more than 1 Shopping Feed

 

Thanks

1 Expert replyverified_user
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Accepted by topic author Babs D
2w

Google Merchant Center Feed: Should you have more than 1 Feed?

Explorer ✭ ✭ ✭
# 2
Explorer ✭ ✭ ✭

Hi Babs

 

You can have more than feed just as long as you arent advertising the same products on different feeds.

 

regards

 

zaby

View solution in original post

Marked as Best Answer.
Solution
Accepted by topic author Babs D
2w

Google Merchant Center Feed: Should you have more than 1 Feed?

Explorer ✭ ✭ ✭
# 2
Explorer ✭ ✭ ✭

Hi Babs

 

You can have more than feed just as long as you arent advertising the same products on different feeds.

 

regards

 

zaby

Google Merchant Center Feed: Should you have more than 1 Feed?

Visitor ✭ ✭ ✭
# 3
Visitor ✭ ✭ ✭

Thanks Zaby.

Google Merchant Center Feed: Should you have more than 1 Feed?

Top Contributor
# 4
Top Contributor

can more than one feed be used -- yes;
should more than one feed be used -- no.

the single primary-feed can handle from one to 100,000 inventory items --
there is no practical need to use more than one feed for a target-country.

generally, long-term, using more than one feed exposes
merchants to many more disadvantages than advantages --
a suspension for duplicate products is only one.

 

Google Merchant Center Feed: Should you have more than 1 Feed?

Visitor ✭ ✭ ✭
# 5
Visitor ✭ ✭ ✭

Thanks. 

 

I have a Feed which has 2 different types of products, Wall Clocks and Console Gaming Hardware.  2 completely  different types of products. Originally I only had Wall Clocks in the Feed and they did ok. But since I have added the Console Gaming Hardware, it seems the Wall Clocks no longer receive clicks and no where near the impressions they used to get. Is this about including 2 completely different types of product on 1 Feed?

 

Thanks

Google Merchant Center Feed: Should you have more than 1 Feed?

Top Contributor
# 6
Top Contributor

first, you're welcome.

 

all submitted data is funneled into the linked ad-account.

generally, if new products, especially different types of products,
are updated/added in the merchant-center's products-list, then the
ad-account should also be adjusted with an updated bidding-strategy --
usually by adjusting the shopping-campaign's product-groups.

the single primary-feed can handle from one to 100,000 inventory items --
from apparel to ant-farms, hammers to handbags, zippers to zoom-lenses.

attributes, not feeds, are what drives the grouping together of products.

all items are funneled into the linked ad-account -- attributes,
within the submitted data, are what is used to help divide items,
or group items together, to implement a bidding strategy, within
the shopping-campaign's product-groups.

a feed cannot be used for any such divisions or related purpose --
effectively, the ad-account will ignore any such feed container.

attributes, and their values, are critical, with respect to implementing an
effective bidding strategy and performance in the ad-auctions -- not feeds.

 

Google Merchant Center Feed: Should you have more than 1 Feed?

Visitor ✭ ✭ ✭
# 7
Visitor ✭ ✭ ✭

Celebird this is much appreciated. I will stick to the 1 feed. Thinking about it, having just one feed with all your inventory makes life so simple. I will look more into attributes and see if I can make any better changes.

 

Thanks again.