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Google Merchant Center Account Suspended - NO ONLINE PURCHASING MEANS (ABUSE OF THE NETWORK)

Visitor ✭ ✭ ✭
# 1
Visitor ✭ ✭ ✭

Hello there,

 

I received the following policy violation yesterday:

 

"Your Merchant Center account (CoAqua, ID: 118195854) is in violation of the following policies:

NO ONLINE PURCHASING MEANS (ABUSE OF THE NETWORK)

Low-value content
Google Shopping doesn’t allow sites that do not provide all users a way to complete purchase of a product."
 
Our store is a b2b and b2c shopify store and we have had hundreds of orders from the b2b and the b2c sides of the business. So customers can clearly purchase products from the website. We use the standard shopify checkout process (ie no membership or special log in required.
 
I rang Google support yesterday and they said they would be advancing it to the Google Merchant Center Team. Unfortunately they sent the exact same suspension notice so I have no idea why they think our site doesn't let users purchase.
 
Has anyone else experienced this before?
 
We are currently using the Google Shopping app but the diagnostics say that the products are fine it's just the account that has the issue.
1 Expert replyverified_user
1 ACCEPTED SOLUTION

Accepted Solutions
Marked as Best Answer.
Solution
Accepted by MosheTLV (Top Contributor)
September

Google Merchant Center Account Suspended - NO ONLINE PURCHASING MEANS (ABUSE OF THE NETWORK)

[ Edited ]
Top Contributor
# 2
Top Contributor

suspensions may be trigged initially by issues related

to any submitted-data, the website, checkout-flow,

business processes or models, or supply-chains.

 

generally, shopping-ads have restrictions with respect to
business-to-business listings, landing-pages, and checkout,
that, if not followed, may trigger a disapproval or a more
permanent suspension from the program, at any time.


for example, verify the following:

- individuals must be able purchase products securely from the site;

- be certain any data-collection, and the entire checkout-flow, for both
individuals and business customers, are done on https/ssl secure pages;

- be certain that the ssl certificate-chains
are valid and can be verified via ssl-labs;

- business-related information, such as company-name
or related id's must be optional during checkout-flow;

- any alternative checkout-flow for individuals, where such
business details are optional, must be clear and clearly visible;

- clearly indicate the exact physical offer being shipped, within the title,
the description, and in any submitted image -- such as a pallet, or an exact
quantity required for a minimum purchase (e.g. two dozen widgets);

- be certain to submit, and display on the landing-page, only one,
single, price -- the gross-price -- for the minimum quantity sold;

if any structured-data is on the site, only the gross-price (with vat),
for the single item-offer, being shipped to the customer, is allowed;

the gross-price on the landing-page must be prominently displayed
and match the checkout-price and submitted price (including vat)

for the item-offer, exactly.

 

the price submitted, the single price on the landing-page,

the single structured-data price, and default add-to-cart

price, must all match exactly, at all times, and must all

include vat; if there are restrictions by the manufacturer

on price (map, etc.), then google has additional policies.

 

any sale_price submitted, for an item, overrides price.


- the highest shipping-cost a person can pay, or the exact shipping-cost,
must be submitted or configured -- for one, exact, physical item-offer.


- verify that the return-and-refund policy is easy to find,
with a prominent link on every landing-page, and can be easily
understood by both business customers and individuals.

- verify that only details about one, single, physical item-offer, or
the physical characteristics of that one, specific, exact item-offer, is
ever mentioned, in submitted data or during checkout for individuals;

for example, never mention b2b, non-consumer,
wholesale users only, or any related language;

- all items submitted are deliverable to anyone within the target-country;

more generally, shopping-ads are mainly for retailers selling to individuals.

otherwise, other campaign-types and ad-formats
are available to advertise such products, that may
offer better targeting methods, and do not have

the same strict rules and policies.

that said, this is mainly a peer-to-peer forum --
posting more specific information, here in public,
such as an exact feed entry, exact url link to an
item being submitted as a shopping-ad, etc., may
allow others to offer more specific suggestions.

 

otherwise, the best likely course is to continue working directly

with google-support -- google is the final arbiter of all policies.

 

 

 

View solution in original post

Marked as Best Answer.
Solution
Accepted by MosheTLV (Top Contributor)
September

Google Merchant Center Account Suspended - NO ONLINE PURCHASING MEANS (ABUSE OF THE NETWORK)

[ Edited ]
Top Contributor
# 2
Top Contributor

suspensions may be trigged initially by issues related

to any submitted-data, the website, checkout-flow,

business processes or models, or supply-chains.

 

generally, shopping-ads have restrictions with respect to
business-to-business listings, landing-pages, and checkout,
that, if not followed, may trigger a disapproval or a more
permanent suspension from the program, at any time.


for example, verify the following:

- individuals must be able purchase products securely from the site;

- be certain any data-collection, and the entire checkout-flow, for both
individuals and business customers, are done on https/ssl secure pages;

- be certain that the ssl certificate-chains
are valid and can be verified via ssl-labs;

- business-related information, such as company-name
or related id's must be optional during checkout-flow;

- any alternative checkout-flow for individuals, where such
business details are optional, must be clear and clearly visible;

- clearly indicate the exact physical offer being shipped, within the title,
the description, and in any submitted image -- such as a pallet, or an exact
quantity required for a minimum purchase (e.g. two dozen widgets);

- be certain to submit, and display on the landing-page, only one,
single, price -- the gross-price -- for the minimum quantity sold;

if any structured-data is on the site, only the gross-price (with vat),
for the single item-offer, being shipped to the customer, is allowed;

the gross-price on the landing-page must be prominently displayed
and match the checkout-price and submitted price (including vat)

for the item-offer, exactly.

 

the price submitted, the single price on the landing-page,

the single structured-data price, and default add-to-cart

price, must all match exactly, at all times, and must all

include vat; if there are restrictions by the manufacturer

on price (map, etc.), then google has additional policies.

 

any sale_price submitted, for an item, overrides price.


- the highest shipping-cost a person can pay, or the exact shipping-cost,
must be submitted or configured -- for one, exact, physical item-offer.


- verify that the return-and-refund policy is easy to find,
with a prominent link on every landing-page, and can be easily
understood by both business customers and individuals.

- verify that only details about one, single, physical item-offer, or
the physical characteristics of that one, specific, exact item-offer, is
ever mentioned, in submitted data or during checkout for individuals;

for example, never mention b2b, non-consumer,
wholesale users only, or any related language;

- all items submitted are deliverable to anyone within the target-country;

more generally, shopping-ads are mainly for retailers selling to individuals.

otherwise, other campaign-types and ad-formats
are available to advertise such products, that may
offer better targeting methods, and do not have

the same strict rules and policies.

that said, this is mainly a peer-to-peer forum --
posting more specific information, here in public,
such as an exact feed entry, exact url link to an
item being submitted as a shopping-ad, etc., may
allow others to offer more specific suggestions.

 

otherwise, the best likely course is to continue working directly

with google-support -- google is the final arbiter of all policies.