Google Adwords Shopping Store campaign creation.
Re: Google Adwords Shopping Store campaign creation.[ Edited ]
August 2014 - last edited August 2014
product-listing-ads (shopping-campaigns) do not use keywords --
adding keywords or keyword stuffing or any promotional messages
within a data-feed is a policy violation and grounds for disapproval
or suspension from the program, at any time.
campaign performance is based on quality factors and bids.
first, the (inventory) data submitted should reflect the physical item, the
physical item's characteristics, or how the physical item might be used;
all data should be high quality -- accurate and valid for the physical item.
then, bid strategies should be designed and implemented-- typically,
by subdividing items into groups that support those bid strategies.
for bid strategies related to the physical products, simply
use existing attributes within the feed to help assign bids --
for example, to bid higher on short-dresses and lower on
all sundresses, the product_type attribute might be used.
for more abstract bidding strategies, unrelated to physical
characteristics, the custom_label_0 ... attributes may be
submitted in the feed -- for example, to bid higher on all
best-sellers and lower on some low-margin items.
the bid-strategies are implemented mainly via product-groups.
typically, product-group design becomes much more critical in creating
successful bid-strategies as inventory size and complexity increases --
when per-item bid-strategies become more impractical; except perhaps
for the extraordinarily unique or highest-margin items.
for shopping-campaigns, the ad-groups are mainly used for
adding specific promotional-messages to groups of items --
not for bids.
details are currently here --