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Goal Optimized Shopping Campaign

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# 1
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I created a campaign for an eCommerce site with the new option "Goal optimized" setting, this option although gave conversions in the starting days with higher cost/conversion and because this campaign is something we can't control anything expect the daily budget, bid and product exclusion. I can't optimize the campaign.


What is the best solution to get the result from it?

1 Expert replyverified_user

Goal Optimized Shopping Campaign

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# 2
Top Contributor

Hi @shreya G


There's nothing much to do on Goal Optimized Shopping campaigns. Everything is controlled by system automation. This campaign type will work better than the normal Shopping campaigns only when you have enough conversion history. Make sure you have it. 


Also, while using this campaign type, do not give it all the products and the budget. Make it a gradual process so that your performance is not affected much. As you know it's all automated, it can cause drastic changes to your conversions numbers. It won't be wise if to depend solely on automation when the regular campaigns are good enough. Switch gradually. 




Ratan Jha

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