Getting Clicks but no conversions
I am struggling with my ad campaigns, it seams I am receiving clicks and impressions for our site but no conversions. Since the start of this month, our sales have plummeting and our conversion rate has dropped to 0, I'm completely confused about what has happened. Since then I have updated meta descriptions and re-marketed audience targets through offline data to see if it helps.
I have also followed the customer journey on the site to see the navigation.
Here is our website. www.sneak-r.co.uk/
Re: Getting Clicks but no conversions
Hi @Marketing SNKR how long has the Campaign been running? How many conversions were you seeing per month at its peak? Have physical sales dropped overall, or is it simply that you're no longer seeing conversions? Make sure that the conversion tag on the website is still working. Can you get any clues from Analytics? Has your organic traffic changed in any way? Looking at organic traffic is often a good way to check for situational changes (season, weather, etc.).
Has anything changed on the website - and I really do mean anything, even the smallest most insignificant thing?