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General question: How to market low ticket items on google shopping?

Explorer ✭ ✭ ✭
# 1
Explorer ✭ ✭ ✭

hi 

 

I am looking for general advice on how to market small ticket items that dont cost over $20 on google shopping and make sure they are profitable. I am open to any ideas

1 Expert replyverified_user

General question: How to market low ticket items on google shopping?

Top Contributor
# 2
Top Contributor

Depending on what you are selling you may run into a smaller or larger amount of competition which is going to demand lower or higher bids.  The best suggestion I can give to get to the lower bids is to optimize your merchant center feed as well as possible.  Here is a link to the merchant center help center https://support.google.com/merchants/?hl=en#topic=7257844.  Check out the best practices section.

 

In addition to setting up a quality feed, you should consider the structure of your shopping campaigns https://support.google.com/adwords/answer/2454022?hl=en&co=ADWORDS.IsAWNCustomer%3Dtrue&oco=0.  The structure will help with quality and make it easier to manage.



Kim Clink, AdWords Top Contributor | Community Profile | Twitter | Clink Digital Marketing
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General question: How to market low ticket items on google shopping?

Explorer ✭ ✭ ✭
# 3
Explorer ✭ ✭ ✭

hi @Kim_Clink

 

thank you for all the help. i always have a problem advertising high end items and low end stuff.