AdWords
5.4K members online now
5.4K members online now
For questions related to Google Shopping and Merchant Center. Learn to optimize your Shopping ads
Guide Me
star_border
Reply

GTIN update happening tonight. Questions

VBE
Follower ✭ ☆ ☆
# 1
VBE
Follower ✭ ☆ ☆

I have 15k products and a huge chunk of them have the correct GTIN attached to them.  The others do not have a GTIN..what should I do about these?

2 Expert replyverified_user
1 ACCEPTED SOLUTION

Accepted Solutions
Marked as Best Answer.
Solution
Accepted by topic author VBE
May 2016

Re: GTIN update happening tonight. Questions

[ Edited ]
Top Contributor
# 9
Top Contributor

(a) yes, if there is any question about valid global-trade-data for a
specific item-offer, then the best likely course is to simply remove
the item from the feed until the proper, valid, data is located, or
determined not to exist.

if valid global-trade-data exists -- has been assigned by
the manufacturer and uniquely identifies the item -- then,
that valid global-trade-data must be submitted or the item
must be removed from the feed.

(b) if valid gtin exists, valid gtin must be submitted, with a valid brand --
or is otherwise a policy violation and grounds for items being removed from
the auctions, disapproval, or a suspension from the program, at any time.

 

one of the main points of the may 16th deadline

is to more strictly enforce this aspect of the policy.

 

if valid mpn exists then, valid mpn may be submitted with a valid brand.

(c) identifier_exists FALSE is not allowed by google unless valid
mpn and gtin do not currently exist, from the manufacturer --
if identifier_exists is set FALSE then, gtin, brand, and mpn,
values are not submitted.

submitting identifier_exists FALSE if valid global-trade-data exists
is also a policy violation and grounds for disapproval or suspension.

generally, valid global-trade-data is stamped directly on
a product or package at the factory by the manufacturer;
using online databases are best to simply verify gtin but
can otherwise be problematic -- physical inventory items
may not be identical to what is listed online.

 

see also

http://www.gs1.org/barcodes/ean-upc
https://support.google.com/merchants/answer/160161
https://support.google.com/merchants/answer/188494#upi_rules

https://support.google.com/merchants/answer/188494#identifier_exists

View solution in original post

Re: GTIN update happening tonight. Questions

Rising Star
# 2
Rising Star
If the products have a GTIN but you have left it out of the feed, remove the products from the feed.

If the products do not have a GTIN, for example a custom product, then add the identifier exists attribute to each product, and set it to false
https://support.google.com/merchants/answer/188494#identifier_exists

Re: GTIN update happening tonight. Questions

[ Edited ]
VBE
Follower ✭ ☆ ☆
# 3
VBE
Follower ✭ ☆ ☆

Why would i remove perfectly fine products?  They have a MPN

Re: GTIN update happening tonight. Questions

[ Edited ]
Top Contributor
# 4
Top Contributor

the rules for global-trade-data have not changed in any fundamental way --
the may16 deadline is mainly for more strict enforcement of existing rules.


(1a) has the brand-manufacturer, of the product being sold,
stamped a valid gs1 gtin bar-code on the item or package?

(1b) do the gtin and brand, together, uniquely identify
the product being sold and the product's manufacturer?

if yes for both 1a and 1b, both the gtin and brand attributes
must be submitted or the item must be removed from the feed.

if no for either 1a or 1b then, do not submit
gtin and do not submit a brand for the item.


(2a) has the brand-manufacturer, of the product being sold, stamped a
valid manufacturer-part-number on the product or package, or issued a
valid mpn to all merchants, for the exact item being sold?

(2b) do the mpn and brand, together, uniquely identify
the product being sold and the product's manufacturer?

if yes for both 2a and 2b, both the mpn and brand attributes
must be submitted or the item must be removed from the feed.

if no for either 2a or 2b then, do not submit
mpn and do not submit a brand for the item.

(3) otherwise, identifier_exists with a value of FALSE must be submitted --
do not submit an mpn, do not submit a gtin, and do not submit a brand,
for that item-offer.

otherwise, the item must be removed from the feed.


generally, all merchants selling the same item must
submit the same valid, global-trade-data values, or
identifier_exists FALSE if no valid values exist --
otherwise, the items cannot be submitted without
risking a disapproval or suspension, at any time.


otherwise, a merchant-center product-listing-ads support-specialist
at google may be contacted directly for account-specific guidance.

see also
http://www.gs1.org/barcodes/ean-upc
https://support.google.com/merchants/answer/160161
https://support.google.com/merchants/answer/188494#identifier_exists
https://support.google.com/merchants/answer/188494#upi_rules

Re: GTIN update happening tonight. Questions

VBE
Follower ✭ ☆ ☆
# 5
VBE
Follower ✭ ☆ ☆
what about items with garbage gtins being populated in google for a item like 00000000019504. Assuming no gtin exists and that is some made up number is this what I need in my feed to show the product?

Re: GTIN update happening tonight. Questions

Top Contributor
# 6
Top Contributor
submitting any invalid or inaccurate global-trade-data,
that was not assigned by the manufacturer to the exact
item being sold, is grounds for disapproval or (permanent)
suspension from the program, at any time.

potential policy violations by others may be reported directly to google --
https://support.google.com/merchants/contact/policy

otherwise, there should be a send-feedback
link near the bottom of most results pages.

Re: GTIN update happening tonight. Questions

VBE
Follower ✭ ☆ ☆
# 7
VBE
Follower ✭ ☆ ☆
Ok so a couple options for items without GTINS.

A) Assume the product has a gtin and do not list until you find it.
B) List without the gtin using only MPN / Brand but will likely get blocked and acquire approval by google to show
C) Delete GTIN, MPN, BRAND and choose identifier false.

Re: GTIN update happening tonight. Questions

Rising Star
# 8
Rising Star
If the products have a GTIN, it is in your best interest to submit it.

If other merchants are selling the same product, and have submitted the correct GTIN, then their products will all show for the same searches, while yours might not.

You can see if the GTIN is listed here
http://www.upcindex.com/

Or on Amazon.
Marked as Best Answer.
Solution
Accepted by topic author VBE
May 2016

Re: GTIN update happening tonight. Questions

[ Edited ]
Top Contributor
# 9
Top Contributor

(a) yes, if there is any question about valid global-trade-data for a
specific item-offer, then the best likely course is to simply remove
the item from the feed until the proper, valid, data is located, or
determined not to exist.

if valid global-trade-data exists -- has been assigned by
the manufacturer and uniquely identifies the item -- then,
that valid global-trade-data must be submitted or the item
must be removed from the feed.

(b) if valid gtin exists, valid gtin must be submitted, with a valid brand --
or is otherwise a policy violation and grounds for items being removed from
the auctions, disapproval, or a suspension from the program, at any time.

 

one of the main points of the may 16th deadline

is to more strictly enforce this aspect of the policy.

 

if valid mpn exists then, valid mpn may be submitted with a valid brand.

(c) identifier_exists FALSE is not allowed by google unless valid
mpn and gtin do not currently exist, from the manufacturer --
if identifier_exists is set FALSE then, gtin, brand, and mpn,
values are not submitted.

submitting identifier_exists FALSE if valid global-trade-data exists
is also a policy violation and grounds for disapproval or suspension.

generally, valid global-trade-data is stamped directly on
a product or package at the factory by the manufacturer;
using online databases are best to simply verify gtin but
can otherwise be problematic -- physical inventory items
may not be identical to what is listed online.

 

see also

http://www.gs1.org/barcodes/ean-upc
https://support.google.com/merchants/answer/160161
https://support.google.com/merchants/answer/188494#upi_rules

https://support.google.com/merchants/answer/188494#identifier_exists

Re: GTIN update happening tonight. Questions

Rising Star
# 10
Rising Star
Some advertisers might be in an unfortunate position where they are drop-shipping products and the provider is not willing to to provide GTINs.

If you have the products physically in stock, then the GTIN shouldbe available from the barcode.