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GTIN Exceptions

Visitor ✭ ✭ ✭
# 1
Visitor ✭ ✭ ✭

I have approximately 510 products being disapproved due to missing GTIN attribute.  They are products for well-known brands like LG and Samsung.  These manufacturers, I'm told, do not provide the GTIN for their products to advertisers.  How can I advertise these products without the GTIN and/or request an exception for several hundred products at once?

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1 ACCEPTED SOLUTION

Accepted Solutions
Marked as Best Answer.
Solution
Accepted by MosheTLV (Top Contributor)
December 2015

Re: GTIN Exceptions

[ Edited ]
Top Contributor
# 2
Top Contributor

google no longer directly offers exceptions
from global-trade-data (gtin, mpn, brand).

if exceptions are possible, an exemption must be
indicated by first submitting the identifier_exists
attribute with an exact value of FALSE and then,
not submitting gtin, not submitting brand, and
not submitting mpn, for such items.

otherwise, if the item's brand is on google's designated brand list,
an exact brand and gtin (that are stamped directly on the product)
must be submitted or, such items must be deleted from the feed.

otherwise, a merchant-center product-listing-ad,
support-specialist at google may be contacted.

 

see also

http://www.gs1.org/barcodes/ean-upc

 

 

View solution in original post

Marked as Best Answer.
Solution
Accepted by MosheTLV (Top Contributor)
December 2015

Re: GTIN Exceptions

[ Edited ]
Top Contributor
# 2
Top Contributor

google no longer directly offers exceptions
from global-trade-data (gtin, mpn, brand).

if exceptions are possible, an exemption must be
indicated by first submitting the identifier_exists
attribute with an exact value of FALSE and then,
not submitting gtin, not submitting brand, and
not submitting mpn, for such items.

otherwise, if the item's brand is on google's designated brand list,
an exact brand and gtin (that are stamped directly on the product)
must be submitted or, such items must be deleted from the feed.

otherwise, a merchant-center product-listing-ad,
support-specialist at google may be contacted.

 

see also

http://www.gs1.org/barcodes/ean-upc

 

 

Re: GTIN Exceptions

Visitor ✭ ✭ ✭
# 3
Visitor ✭ ✭ ✭
Okay, I happen to sell Motorola products that are geared to the Military and first res ponders. I have had many products that have been rejected because I do not have GTIN for them. I have been arguing with Motorola since last spring when we were first notified that we need to have these features for the brand Motorola products. Motorola says they do not have them and don't use them, if you call Motorola parts Id they will tell you they do not have them and don't use them. I have spoken several times to Google reps who have told me that I have to have them or the products will not get listed. Because of this I went from having over 13k products listed to 171 products that supposedly have GTIN.
When I spoke to a rep from Google last week about this issue they told me that they looked at all the products that I had disapproved, they looked and said they did not see any one listing GTIN numbers for them. They told me to ask for a manual review of the item and it will then get looked at by a human and should get approved. I followed the instructions and they all got disapproved again.

So my question is can I create the identifier_exists attribute for the items that are being disallowed with the attribute FALSE and giving no Brand or MPN even though I know the Brand and MPN? Would this get my items approved.
This has become so aggravating it is ridiculous. I have offered to get the people on the phone with google to verify what I am saying and Google insists Motorola is wrong.

Re: GTIN Exceptions

[ Edited ]
Top Contributor
# 4
Top Contributor

yes, for items without the required global-trade-data
simply submit identifier_exists FALSE and also do not
submit any global-trade-data whatsoever, for that item --
do not submit brand, do not submit gtin, do not submit mpn,
for such items.

for parts that are not meant for retail-sale,

such as parts repurposed from other items,
also include the condition attribute with a
an exact value of used

model-numbers and brand information that exist without
valid global-trade-data may be submitted within an item's
title or description and indexed for use in the auctions.

then, the item will either be approved automatically or
a person at google can be requested to review the item
after being disapproved.

unfortunately, if a person at google reviews the item
and the disapproval remains then, usually the item
cannot be listed and must be removed from the feed.

google is the final arbiter of all policies.

that said, there are many other campaign-types and ad-formats
that are available, do not have such strict rules and policies related
to global-trade, and may be a better fit for advertising certain items --
https://support.google.com/adwords/answer/2567043
https://support.google.com/adwords/answer/1722124

Re: GTIN Exceptions

Visitor ✭ ✭ ✭
# 5
Visitor ✭ ✭ ✭
Thank You Celebird for your reply.
I am going to put together a sample listing, maybe you can look at it and let me know if I am doing the "identifier_exists" field correctly.

Re: GTIN Exceptions

JJB
Visitor ✭ ✭ ✭
# 6
JJB
Visitor ✭ ✭ ✭
Hi Celebird -

We are running into the same issue with our vintage wine feed. Often these items do not have UPC's or GTINs. More frequently, the producer will use the same UPC from one vintage to the next even though each vintage is a totally unique product. They do this because it would be impossible for them to create a new UPC for the next vintage every year, but this poses a problem because we may have more than one vintage of the same item available.

If we add the identifier_exists=FALSE to our feed, is it required to also remove Brand? If so, what is the impact to doing so in terms of searchability in Google Shopping and/or results placement? Are we going to lose anything by taking it out?

Second, we do have unique MPN's for all of our products in the feed, but you are indicating that should be removed as well when adding identifier_exists.

I'm not sure how to proceed as we do have some items flagged for the May suppression. Any help would be appreciated.

Re: GTIN Exceptions

Top Contributor
# 7
Top Contributor
if an identifier_exists is submitted as FALSE then,
simply add the brand and mpn information to near
the end of the product's description -- that will keep
any such relevant information indexed for search.

otherwise, valid global-trade-data is mainly a legal designation that
allows one, single, exact, specific, product to be identified and tied
to a specific manufacturer -- if valid global-trade data exists then,
all merchants selling the item must submit identical global-trade-data.

Re: GTIN Exceptions

Visitor ✭ ✭ ✭
# 8
Visitor ✭ ✭ ✭
Hello,

I am currently experiencing this issue as well. Thank you for your response. This coincides with information I have found elsewhere, however I simply cannot find the field you speak of in order to add "False".

I am feeling a bit lame that I cannot figure this out, and time is growing thin. Google has physically visited my site on more than one occasion, therefore they should be aware that all of my products are refurbished and/or made to order.

I have marked, "Tell Google to ignore product identifiers," yet no change.

Can anyone provide me with a link to a precise step-by-step tutorial?

Thank you so much

Re: GTIN Exceptions

JJB
Visitor ✭ ✭ ✭
# 9
JJB
Visitor ✭ ✭ ✭
Hi Frank - you need to add a column to your product feed for the attribute 'identifier_exists'. Then for each item in the feed, fill in the value of False under that column. There is a little more about unique identifiers on this page: https://support.google.com/merchants/answer/188494#upi_rules

Hope that helps!

Re: GTIN Exceptions

Visitor ✭ ✭ ✭
# 10
Visitor ✭ ✭ ✭
I am joining this thread because I am now preparing my feed for the deadline and it really is a complete mess! I mean the situation - not my feed. Although I fully understand the reasons behind the change and support the idea I do not think Google has fully thought through the practicalities. I sell apparel and have a mix of product (off the shelf standard product) that have GTINs but I also have high end and designer garments from a number of niche designer/brands that do not have GTINS for their products. In fact the majority of the brands do not even have a product number for their styles, but give them names. It is extremely unlikely that these designer brands will go to the bother and expense of setting up GTINS for their products, especially as some designs may only last a few months before they are sold out. I am nearly up to date with the standard product, except for some very old stock where the GTIN is unreadable on the boxes. So I turned my attention to the designer garments and tried a sample test feed using Identifier Exists - FALSE. I did not know that I should not include the brand for these items (more on that in a moment). My test feed resulted in the following warning: "When product identifiers are provided, 'identifier_exists' should be set to true or not set at all. Setting identifier_exists to false when product identifiers actually exist might impact ranking of an item in the future. Learn more" Is that warning there because I also uploaded brand? I know it has been said that adding the brand to the description should solve any search issues BUT I cannot be alone in having an ecommerce system which generates the feed and includes the brand for all products. To provide Google with a feed that did not have the brand included would involve manually editing the feed and with 12905 items in the feed and the need to update the feed as frequently as possible to ensure accuracy, manually editing it is not really is not practical.