GPLA View Decline - Rapid and Sudden
I am beyond frustrated trying to figure out what went wrong beginning September 1 in my shop. I am covered under Etsy's Merchant Account and I can get NO help from them. I am trying to find out what possible scenarios exist (outside of anything I did because I have been a top seller for years and I made no changes to my shop) to create this sudden and rapid decline in GPLA views. It has had a profound impact on my business revenue. Any suggestions are appreciated!
Re: GPLA View Decline - Rapid and Sudden
Check if your Google Merchant account has any issues in the data feed and diagnostics tab. Fix all issues before proceeding.
In adwords ensure that your not blocking searches with negative keywords, check your ad scheduling, check your bidding.
Add the column search lost IS (ranking). To get the most traffic I suggest getting this figure to around 10%
Without looking into the actual data, all of this is pure guessing. And suggest you employ a Google Shopping expert or consultant. But in all the data feed is the first step to check.
Hope it helps.
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Re: GPLA View Decline - Rapid and Sudden[ Edited ]
February 2016 - last edited February 2016
since this looks to be a marketplace (etsy) account --
most marketplaces do not offer direct access to the
merchant-center-account or the shopping-campaign
details, to their marketplace-sellers.
performance in the advertising auctions is
based mainly on the bid and quality factors.
as to quality --
google constantly reevaluates quality over time -- including all attribute
information, submitted images, and website link landing-pages, against all
rules, policies, guidelines, and recommendations, as well as related quality
factors such as ratings, reviews, promotions, and click-through-rates.
having items listed does not necessarily mean that all data or images
being submitted are optimal, with respect to google's recommendations
and guidelines; having items removed from the listings or sudden drops
after a time may indicate low quality after a reevaluation by google.
as to bids --
generally, items with a searchable status must match an active
product-group and be assigned a competitive bid, using a carefully
considered and planned bidding strategy, for the items to compete
in the auctions over time.
that specific line-chart looks to be from the (etsy) marketplace --
rather than a merchant-center or shopping-campaign chart.
the primary reason why a marketplace must be consulted
for all such issues is that only the marketplace can look
into the accounts to verify (a) that all items are being
submitted properly with relevant data that conform to
all (current) rules, recommendations, and, guidelines;
and (b) that the bids are being assigned properly and
remain competitive within the auctions over time, with
enough budget to cover the bidding strategy.
that said, forum-members can mainly offer suggestions based
on the information that is posted here in the public forums --
unfortunately, we cannot look into submitted data or accounts.
without direct access to the merchant-center-account
and shopping-campaign details, marketplace-sellers
such as etsy-shop-owners -- or any google-shopping
experts or consultants -- are usually reliant upon the
marketplace's support to supply such details.
otherwise, the marketplace's seller-interface, compared
to google's recommendations and guidelines, is about
the only avenue for insight or changing the outcome.
at a minimum, the title and description should be very
high quality with respect to google's specifications and
relevant with respect to the physical item, without any
ancillary or promotional text -- such as any information
related to the shop, owner, shipping, or ancillary items;
any variants should be configured per all the variant policies.
the marketplace (etsy) must ensure that items are submitted
properly and there are competitive bids and enough budget
to cover (the entire day's) performance within the auctions.
the best likely course would be to try recontacting
marketplace (etsy) support directly to ask if they
can supply any additional information with respect
to bids, bidding strategy, budget, overall quality, and
submission details, for all items over time.