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GMC now sending error emails on invalid GTINs

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# 1
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Just today we noticed that Google is now sending error emails to the technical contact if it processes a feed with any amount of invalid GTINs.


This is new behavior.  Previously, GMC would process a feed of say 1000/1000 items, even if it had 10 invalid GTINs.  Those items would still be blocked, but they were "processed" and it did not trigger an error email.


Now we receive an error email anytime an account uploads a feed with even a single bad GTIN.  Almost every large account has at a few bad GTINs.... receiving an error email is not helpful in these cases.


Is there a way to revert this new functionality?  It's going to cause people to ignore the error emails that Google sends because GTIN issues are prevalent across most accounts.  Thanks all for any input.

1 Expert replyverified_user

GMC now sending error emails on invalid GTINs

[ Edited ]
Top Contributor
# 2
Top Contributor

generally, all items with invalid gtin must be removed from being submitted,
until valid gtin can be located/submitted or identifier_exists no is submitted
only if valid global-trade-data from the manufacturer, does not exist, at all --
in which case, gtin, brand, and mpn must be removed altogether,
for all such items.

the new notifications are likely part of the newly expanded global-trade-data
enforcement across more target-countries that was announced some time ago --
currently, there is no way to turn-off such messages.


more generally, google wants proactive, proper, data submissions,

based on the current published rules, policies, and specifications --

rather than waiting for any item to be flagged.

the best likely course would be to fix the issues or remove such items --
continually ignoring such issues without proper action is grounds for
disapproval or a permanent suspension from the program, at any time.