AdWords
2K members online now
2K members online now
For questions related to Google Shopping and Merchant Center. Learn to optimize your Shopping ads
Guide Me
star_border
Reply

For PLA can you offer in-store pickup ONLY?

Badged Google Partner
# 1
Badged Google Partner

Currently website has a cart which customers can check out with a credit card.  However, it does not have a shipping component.  Rather, website is set up for "in-store pickup" only.  Does Adword PLA require shipping component or does "in-store pickup only" suffice?  I cannot seem to find any specific guideline.

1 Expert replyverified_user

Re: For PLA can you offer in-store pickup ONLY?

[ Edited ]
Top Contributor
# 2
Top Contributor


shipping is required.

for product-listing-ads, all items submitted must be kept physically
in stock by the merchants who sell them and must be shippable to
all users within the (registered-feed's) target country.

all shipping methods must be direct-to-consumer and all
items must be shipped in a timely manner to the consumer.


however, there are other campaign-types and ad-formats
that are also available, do not have such restrictions, and
might be used to advertise such in-store-pickup products --
https://support.google.com/adwords/answer/1722124
https://support.google.com/adwords/answer/2567043

see also
https://support.google.com/merchants/answer/160637
https://support.google.com/merchants/answer/2704165
https://support.google.com/merchants#topic=3404779
https://support.google.com/merchants/answer/188494#availability