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Extra snippets (Extensions) on Shopping Ads - see image

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# 1
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Product Ads

 

I'm seeing Kohls and other big retailers showing extra info in their Shopping ads, such as in this example the Kohl's ad is showing "44% Price Drop". Where do we add this to our own ads?

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Re: Extra snippets (Extensions) on Shopping Ads - see image

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# 2
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Sorry, for some reason the forum is not letting me post the image. Here is the link to the image.
http://www.shopbedding.com/media/product_ad_extensions.png

Re: Extra snippets (Extensions) on Shopping Ads - see image

[ Edited ]
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# 3
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currently, for adding such promotional information
to a product-listing-ad, two features are available.

(1) promotional messages within adwords:
https://support.google.com/adwords/answer/3455481

(2) the merchant-promotions program:
https://support.google.com/merchants/topic/2877465

be certain never to add any such promotional information
anyplace within standard feed attributes -- this is grounds
for disapproval or suspension from the program.