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Extra Data on Shopping Ads -- See Image

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# 1
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When I search for products that are similar to mine on Google Shopping, I see that the vast majority of them have extra data points that make theirs stand out, and which advertise key features. Mine does not. The image is provided below for clarification as to what I am referring. Can anybody help in providing the tag that is used to add these? Thank you.extra_data_merchant.jpg

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1 ACCEPTED SOLUTION

Accepted Solutions
Marked as Best Answer.
Solution
Accepted by topic author Health W
March 2016

Re: Extra Data on Shopping Ads -- See Image

[ Edited ]
Top Contributor
# 2
Top Contributor

first, thank you for the attached image.

 

the information is usually derived from the description,
sources related to global-trade-data submitted, and
the accuracy of all attributes submitted with the item.

if global-trade-data has been assigned by the brand-manufacturer
be certain that the information submitted is proper and valid for
the exact item being sold -- do not submit any merchant-assigned
values for global-trade-data (gtin, brand, mpn).

such information may be also added to the end of a description
using standard (english) punctuation in a well-structured format;
e.g.
Our tooth and gum powder is a natural alternative to toothpaste. Flavor: mint. Features: powder; fluoride free; natural.

also, submit accurate, valid, and relevant
product-specific attributes such as size.

submit an accurate and valid google_product_category value
and an accurate and properly formatted product_type value.

be certain all attributes submitted are relevant
with respect to the physical product or how the
physical item might be used -- remove or update
any irrelevant information.

otherwise, google decides the format and display of all
product-listing-ads -- however, google has yet to divulge
the exact source of the augmented information within a
product-listing-ad, despite being asked many many times.

google is constantly experimenting with the
format and display of product-listing-ads --
the details may change at any time.

 

see also

https://support.google.com/merchants/answer/1344057

https://support.google.com/merchants/answer/188494

 

View solution in original post

Marked as Best Answer.
Solution
Accepted by topic author Health W
March 2016

Re: Extra Data on Shopping Ads -- See Image

[ Edited ]
Top Contributor
# 2
Top Contributor

first, thank you for the attached image.

 

the information is usually derived from the description,
sources related to global-trade-data submitted, and
the accuracy of all attributes submitted with the item.

if global-trade-data has been assigned by the brand-manufacturer
be certain that the information submitted is proper and valid for
the exact item being sold -- do not submit any merchant-assigned
values for global-trade-data (gtin, brand, mpn).

such information may be also added to the end of a description
using standard (english) punctuation in a well-structured format;
e.g.
Our tooth and gum powder is a natural alternative to toothpaste. Flavor: mint. Features: powder; fluoride free; natural.

also, submit accurate, valid, and relevant
product-specific attributes such as size.

submit an accurate and valid google_product_category value
and an accurate and properly formatted product_type value.

be certain all attributes submitted are relevant
with respect to the physical product or how the
physical item might be used -- remove or update
any irrelevant information.

otherwise, google decides the format and display of all
product-listing-ads -- however, google has yet to divulge
the exact source of the augmented information within a
product-listing-ad, despite being asked many many times.

google is constantly experimenting with the
format and display of product-listing-ads --
the details may change at any time.

 

see also

https://support.google.com/merchants/answer/1344057

https://support.google.com/merchants/answer/188494

 

Re: Extra Data on Shopping Ads -- See Image

Visitor ✭ ✭ ✭
# 3
Visitor ✭ ✭ ✭
Thank you for your help.