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Excluding Locations For Only Some Products on Merchant Feed

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# 1
Visitor ✭ ✭ ✭

I need to exclude certain states for some of the products on my Google Merchant feed, but not all of them.

Will creating a second feed with just these products allow me to exclude these states without excluding them from showing the rest of my products on my original feed on the account?

2 Expert replyverified_user

Excluding Locations For Only Some Products on Merchant Feed

Top Contributor
# 2
Top Contributor

You could create custom labels to these specific products. Then in Google Ads create a campaign using this subdivision custom label and specify your states.

 

You can read more about subdivisions here: https://support.google.com/adwords/answer/6275317

 

1) Add a custom label value in your data feed, for example (California)

2) Go to Google Ads and create a shopping campaign

3) Specific your states

4) Click on the edit icon next to all products in the product group area

5) Select custom label subdivision and choose your label name

 

Hope this helps.

 

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Excluding Locations For Only Some Products on Merchant Feed

Visitor ✭ ✭ ✭
# 3
Visitor ✭ ✭ ✭

I created a second shopping campaign with just the new product group; however, Adwords does not allow me to exclude locations for this campaign.  It only lets me exclude locations for the original shopping campaign.

Excluding Locations For Only Some Products on Merchant Feed

Top Contributor
# 4
Top Contributor

Go to the campaign > locations and simply choose specific areas and remove the targeting for the whole country.

More info here: https://support.google.com/adwords/answer/1722043

 

Hope this helps.

 

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Excluding Locations For Only Some Products on Merchant Feed

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# 5
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Thank you for the help, Emmanuel.  I do not want to exclude locations for my entire feed, only some of the items on that feed.  Even with those items in a separate shopping campaign in their own product group, the location settings affect the entire list.  The campaign I added for the product group I would like to target does not have an option in include or exclude locations, only to generate geographic reports.

Even if I try going a different route and go to the locations tab from all campaigns to add the exclusions there, the new product group campaign doesn't show up on the drop down list to choose from.

Re: Excluding Locations For Only Some Products on Merchant Feed

[ Edited ]
Top Contributor
# 6
Top Contributor

(a) attributes in the feed are used to subdivide product-inventory;

all items are funneled into the linked account, regardless of how the items may
be submitted -- a feed-file cannot be used to subdivide or target sets of items.

(b) an inventory-filter, at the campaign-level, may be used
to help segment a specific subset of product inventory --
also, based on attributes.

(c) then, geographic-bid-modifiers -- location-bid-adjustments --
are used to handle geo-targeting, in the shopping-campaign.

under the campaign, under settings, click location and edit the regions;
then after the locations are selected, under the shopping-campaign's
location-settings, set the percentage bid-adjustments.

note that the country-of-sale settings is what matches the target-country,
in the merchant-center; this is different from the targeting-and-scheduling
location options and settings, onto which the location-bid-adjustments
may be applied, to target a specific region, based on the adjusted-bid.

the former is used by google for default location targeting --
typically to isolate all items to a google-shopping-domain --
the latter may be used by merchants to geo-target a smaller
region subset, based on the adjusted percentage-bid.

all products submitted in the merchant-center
are funneled into the same linked ad-account.

first, decide on the business-goal associated with the targeting,
to determine which attributes to use for segmenting the products --
for example, targeting all beach-mats and beach-towels only to the
east-coast during summer months; for this business-goal, use the

google_product_category or product_type attributes.


if the goal does not map to a physical attribute, then as was indicated,
consider using the custom-label attributes to segment by more abstract
relationships -- such as all high-margin items targeted to certain states.

use the attributes in the feed, that correspond to
the geo-targeting goal, to subdivide the products --
for geo-targeting, the divisions are typically into
multiple shopping-campaigns, since as was indicated,
for shopping-campaigns, geo-targeting is available
only at the campaign-level.

under the shopping-campaigns, geo-targeting is accomplished
using the same similar campaign-level location-settings and
the location-bid-adjustment settings, as any other campaign.

for account-specific guidance, google may be contacted.

see also
https://support.google.com/merchants/search?q=attributes+-community
https://support.google.com/adwords/topic/6275305?ref_topic=3119077
https://support.google.com/adwords/topic/3119127?ref_topic=3119122
https://support.google.com/adwords/topic/3119119?ref_topic=3119071

https://support.google.com/adwords/answer/2382954