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Excluding Closely Related Products with Negative Keywords

Visitor ✭ ✭ ✭
# 1
Visitor ✭ ✭ ✭

I have a number of "framed poster" products eg. "marilyn monroe framed poster" (value £20+) but the ads are being triggered by lower value products such as "marilyn monroe poster" (value £5) but cant think of how to blanket exclude these with either phrase or exact match without excluding "framed posters" at the same time. Will I have to go through and exact match exclude every product permutation? Any suggestions gratefully received. Thanks in advance :-)

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Accepted by Zee2 (Google Employee)
October 2016

Excluding Closely Related Products with Negative Keywords

Top Contributor
# 5
Top Contributor

Or setup an effective campaign where you have two campaigns one with priority set to high than add negative keywords in this campaign that you want to allow (phrase, exact etc...)

Than the second campaign with priority medium or low and all the negative keywords you added in the high priority campaign will land in this campaign.

 

The high priority campaign will have a low bid, like 0.05 or lower

The medium or low campaign has a normal bid

 

This will allow you to focus on allow certain keywords and not have to constantly exclude lots of different keywords, which is very slow and costly.

 

Hope it helps

 

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Excluding Closely Related Products with Negative Keywords

Explorer ✭ ✭ ☆
# 2
Explorer ✭ ✭ ☆

Hi Michelle,

 

Excluding "marilyn monroe poster" as a phrase match will still allow your adverts to show for "marilyn monroe framed poster" as the keywords aren't all next to each other.

 

Here's a helpful article - http://www.ppchero.com/defining-negative-keyword-match-types/

 

Hope this helps,

 

Excluding Closely Related Products with Negative Keywords

Visitor ✭ ✭ ✭
# 3
Visitor ✭ ✭ ✭

Hi Matthew

 

Thanks for your help - so it seems that I would need to go through and negative exact match each different product permutation eg. [marilyn monroe poster] [suicide squad poster] etc etc? There isnt a "quick win" that will exclude everything without having to go through at a granular level?  

 

Thanks, Michelle 

 

Excluding Closely Related Products with Negative Keywords

Explorer ✭ ✭ ☆
# 4
Explorer ✭ ✭ ☆

No quick fix unfortunately.

 

However if you spend 10 minutes and think about what people could type in that would trigger your advert (such as suicide squad poster), set them as phrase negatives then that should decrease the amount of irrelevant traffic

 

Marked as Best Answer.
Solution
Accepted by Zee2 (Google Employee)
October 2016

Excluding Closely Related Products with Negative Keywords

Top Contributor
# 5
Top Contributor

Or setup an effective campaign where you have two campaigns one with priority set to high than add negative keywords in this campaign that you want to allow (phrase, exact etc...)

Than the second campaign with priority medium or low and all the negative keywords you added in the high priority campaign will land in this campaign.

 

The high priority campaign will have a low bid, like 0.05 or lower

The medium or low campaign has a normal bid

 

This will allow you to focus on allow certain keywords and not have to constantly exclude lots of different keywords, which is very slow and costly.

 

Hope it helps

 

Twitter | Linkedin | Community Profile | Shopping Feed Tips From FeedArmy
Did you find any helpful responses or answers to your query? If yes, please click on ‘Accept As Solution’