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Exact Match Negative Keywords for PLA

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# 1
Follower ✭ ☆ ☆

Hello,

 

I am interested in adding exact match keywords into a pla ad. Basically we are selling a specific product on Google shopping but our ad is appearing for that particular products brand name and other related products.

 

So I want to add exact match negatives to campaigns mentioning the brand and other variations. 

 

However will this block searches that mention the product and the brand? 

 

Can somebody give some advice on this please.

 

Regards

Dave

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Accepted by topic author David W
September 2015

Re: Exact Match Negative Keywords for PLA

Badged Google Partner
# 2
Badged Google Partner
Hi David,

An exact match negative keyword will not block searches mentioning that keyword (among other words) but only block searches that exactly match that keyword.

As an example, if you add [mybrand] as a negative (exact match) keyword then your ad will not appear when someone searches for "mybrand" but will (or might) still appear when someone searches for "mybrand widget1"

More on negative keywords: https://support.google.com/adwords/answer/2453983

View solution in original post

Marked as Best Answer.
Solution
Accepted by topic author David W
September 2015

Re: Exact Match Negative Keywords for PLA

Badged Google Partner
# 2
Badged Google Partner
Hi David,

An exact match negative keyword will not block searches mentioning that keyword (among other words) but only block searches that exactly match that keyword.

As an example, if you add [mybrand] as a negative (exact match) keyword then your ad will not appear when someone searches for "mybrand" but will (or might) still appear when someone searches for "mybrand widget1"

More on negative keywords: https://support.google.com/adwords/answer/2453983