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Errors in remarketing tag

Follower ✭ ☆ ☆
# 1
Follower ✭ ☆ ☆

Hello,

I am using shopify and I get these errors

http://screencast.com/t/DSpmGvTjl

Can anyone help with this?

Thanks

1 Expert replyverified_user
1 ACCEPTED SOLUTION

Accepted Solutions
Marked as Best Answer.
Solution
Accepted by Buzzb (Community Manager)
June 2016

Re: Errors in remarketing tag

Top Contributor
# 2
Top Contributor
first, simply verify that the shopping-campain and any related
dynamic-remarketing campaigns are active and set correctly;
then, resubmit the (feed) data that the web-page is based on,
wait 72-hours or so, and check the landing-page again.

generally, the tag-parameter (value) on the page must
match the id (value) being submitted to google, exactly.

ecomm_pagetype must be a supported value and
correspond to the type of content on the page.

otherwise, issues related to custom-parameters typically
require either the tag-parameter to be fixed, or its value.

a tag-parameter usually must be changed by either a client-side-script
from the page-data, or more typically, from the back-end server, using
server-side scripting.

however, forum-members cannot look into any submitted data, that
the tag-parameters are based on, or the link landing-page details --
especially if the page was created using an e-commerce system,
such as shopify.

the best likely course would be to contact the third-party
handling the submitted data or the landing-page details
or both -- in this case, simply contact shopify-support:
https://support.shopify.com/

otherwise, a merchant-center, product-listing-ad,
dynamic remarketing, support-specialist at google
may also be contacted.

see also
https://developers.google.com/adwords-remarketing-tag/parameters#retail-sites

View solution in original post

Marked as Best Answer.
Solution
Accepted by Buzzb (Community Manager)
June 2016

Re: Errors in remarketing tag

Top Contributor
# 2
Top Contributor
first, simply verify that the shopping-campain and any related
dynamic-remarketing campaigns are active and set correctly;
then, resubmit the (feed) data that the web-page is based on,
wait 72-hours or so, and check the landing-page again.

generally, the tag-parameter (value) on the page must
match the id (value) being submitted to google, exactly.

ecomm_pagetype must be a supported value and
correspond to the type of content on the page.

otherwise, issues related to custom-parameters typically
require either the tag-parameter to be fixed, or its value.

a tag-parameter usually must be changed by either a client-side-script
from the page-data, or more typically, from the back-end server, using
server-side scripting.

however, forum-members cannot look into any submitted data, that
the tag-parameters are based on, or the link landing-page details --
especially if the page was created using an e-commerce system,
such as shopify.

the best likely course would be to contact the third-party
handling the submitted data or the landing-page details
or both -- in this case, simply contact shopify-support:
https://support.shopify.com/

otherwise, a merchant-center, product-listing-ad,
dynamic remarketing, support-specialist at google
may also be contacted.

see also
https://developers.google.com/adwords-remarketing-tag/parameters#retail-sites

Re: Errors in remarketing tag

Explorer ✭ ✭ ☆
# 3
Explorer ✭ ✭ ☆
Hi Fernando,

This means that Google has scanned the pages where you have the tag and is saying that the IDs you have in your tag don't match with the IDs in your feed.

Make sure in your feed that the SKU or reference number in your feed match the one on your product pages in Shopify.

If you have the tag firing on all pages, including category pages and landing pages, then the second error is being caused by not defining those pages.

The links Celebird supplied should be helpful

Ali