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Email from Google Saying Account Suspended and Items Preemptively Disapproved

Visitor ✭ ✭ ✭
# 1
Visitor ✭ ✭ ✭

I got these emails from Google, saying that my account is in violation of policies for URLs not working and images having Text or Wordmarks in them. However, I have tested everything, and nothing seems to be wrong with my URLs or with the images.

 

Here is what Google said in the first email:

Google AdWords

Dear Google Shopping Retailer,
 
It has come to our attention that your Google Merchant Center account (Ski Pro - Snow Ski & Snowboard) still does not comply with the Google Shopping Products Feed Specification requirements. Therefore preemptive item disapprovals have been activated and items that are likely not meeting the requirements are currently disapproved from Google Shopping.
 
-- Products Feed Specification requirements presently not met
Your Google Merchant Center account (Ski Pro - Snow Ski & Snowboard) did not meet the following Google Shopping Products Feed Specification requirements:

INCORRECT IMAGES (DATA QUALITY) Ads with images that violate Google Shopping Products Feed requirements are not allowed, in particular: – placeholder images; – generic images, graphics or illustrations that are not the actual product images, except for products in the ‘Hardware’ or ‘Vehicles and parts’ categories; – images containing: – service-related information (‘extended warranty’, ‘free shipping’); – promotional elements (calls to action e.g. ‘buy’); – service-related information (‘extended warranty’, ‘free shipping’); – promotional adjectives (‘best’, ‘cheap’), condition or compatibility ( ‘new’, ‘2-piece’, ‘adaptable’); – names and/or logos of merchants regardless if the above mentioned elements overlay the product; – watermarks with promotional elements or names and/or logos of merchants; – obstructing content (e.g. watermarks, brand names and/or logos) that overlay the product; – borders; Landing pages with no product image or placeholder images that do not show the actual product are also not allowed. For more information, we recommend you visit https://support.google.com/merchants/answer/188494#image_link.
Examples of products violating the policy:

The list of examples provided above is not an exhaustive list of all violating product listings. The sample is intended to help you identify the root cause(s) for the violation(s) found.

 
-- Effect on your account
Preemptive item disapprovals have been applied for items that are likely not meeting the Google Shopping Products Feed Specification requirements outlined above. Some or all items on your account may get disapproved.

 

This is what they told me in the second email, where they suspended our account:

Google AdWords

Dear Google Shopping Merchant,
 
We re-reviewed your Google Merchant Center account (Ski Pro - Snow Ski & Snowboard, US) and it came to our attention that the previously outlined data quality violations still remain unresolved. Examples of the found violations are listed below. As a result, your account has been suspended and your product listings no longer appear on Google Shopping. In addition, related Merchant Center accounts might also get suspended.

Generic or dysfunctional landing pages

The landing pages for many items in your data feed aren't displaying correctly.

Here are some reasons why your landing page might not display correctly:

  • Users might see generic or dysfunctional pages based on their location or IP address.
  • Landing pages could be showing error status codes (such as a 404 error).
  • You're performing maintenance on your site that affects your landing pages. Specify your items' availability status as "out of stock" in your product data for any product that doesn't have an available landing page.

When a user clicks a product listing, they should end on a landing page that displays an item that is essentially identical to the item in your product data, and that meets other minimum landing page requirements.

Using the correct product data will help optimize your ads' performance. Update your product data with the correct landing page links.

Examples of products with generic or dysfunctional landing pages

- item id 346976: The North Face Ladies' Freedom LRBC Insulated Pant 2016-2017 - QUAIL GREY - XS at http://skipro.com/freedom-lrbc-ins-pant-lds-67w-346985-1.html?fee=20&fep=199090&utm_source=google_sh...

- item id 349936: Obermeyer Ladies’ Tuscany Insulated Faux Fur Jacket 2016-2017 - BLACK - 16 at http://skipro.com/tuscany-ins-jacket-ladies-67w-349945-1.html?fee=20&fep=199042&utm_source=google_sh...

- item id 346635: The North Face Men's TKA 100 Glacier Quarter Zip Fleece T-Neck 2016-2017 - ASPHALT GREY - S at http://skipro.com/tka-100-glacier-14-zip-mn-67w-346644-1.html?fee=20&fep=199089&utm_source=google_sh...

- item id 358439: Spyder Men's Outbound Half Zip Midweight Core Sweater 2016-2017 - BLACK/BLACK/BLACK - L at http://skipro.com/outbound-12-zip-swtr-mens-67w-353162-1.html?fee=20&fep=201729&utm_source=google_sh...

- item id 351862: Under Armour Men’s ColdGear Core Liner Glove - BLACK/STEEL - XL at http://skipro.com/ua-cg-core-glove-liner-mens-351862-1.html?fee=20&fep=202323&utm_source=google_shop...

- item id 349558: Roxy Ladies' Jetty Colorblock Insulated Jacket 2016-2017 - HAWAIIAN - XS at http://skipro.com/jetty-block-ins-jkt-ladies-67w-349562-1.html?fee=20&fep=201545&utm_source=google_s...

- item id 352256: Columbia Men's Summit Crest 3-In-1 Interchange Jacket 2016-2017 - NIGHT TIDE/ COLLEGIATE NAVY/RUST RED - L at http://skipro.com/summit-crest-3-in-1-jkt-mn-67w-352257-1.html?fee=20&fep=192587&utm_source=google_s...

- item id 346961: The North Face Ladies' Freedom LRBC Insulated Pant 2016-2017 - BLACK - XS at http://skipro.com/freedom-lrbc-ins-pant-lds-67w-346985-1.html?fee=20&fep=199090&utm_source=google_sh...

- item id 359072: Spyder Men's Dare Tailored Fit Suspender Pant 2016-2017 - BLACK - S at http://skipro.com/dare-tailrd-pnt-mn-67w-359075-1.html?fee=20&fep=209986&utm_source=google_shopping&...

- item id 352041: Columbia Men's Antimony IV Insulated Jacket 2016-2017 - BLACK/GRAPHITE - M at http://skipro.com/antimony-iv-ins-jacket-men-67w-352054-1.html?fee=20&fep=192576&utm_source=google_s...

The list of examples provided above is not an exhaustive list of all violating product listings. The sample is intended to help you identify the root cause(s) for the violation(s) found.
 
Your account has been suspended indefinitely until you resolve the violations outlined above. In order to get your account re-activated, please make the necessary changes to comply with our feed specification. You may then appeal for re-evaluation by visiting this link http://support.google.com/merchants/bin/request.py?&contact_type=feed_reevaluation.
In case of any questions or concerns, please visit our “Contact us” section of the Merchant Center Help Center at http://support.google.com/merchants/bin/request.py?contact_type=contact_policy

 

Any help would be greatly appreciated. I can't fix what I don't know needs to be fixed. We need our account approved and un-suspended again as soon as possible.

 

What do I need to fix? Or is Google finding errors where there are none?

1 Expert replyverified_user

Email from Google Saying Account Suspended and Items Preemptively Disapproved

Top Contributor
# 2
Top Contributor

Hi Scott,

 

The details of multiple products at the bottom of each page -I've not seen that before and it might be confusing Google's checking software. 

 

Otherwise, try phoning AdWords support - they're usually quite understanding for merchant account suspensions.