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Dynamic remarketing or shopping adds?

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# 1
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I am wondering what's the differance between dynamic remarketing and shopping adds is?

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Accepted by Emmanuel F (Top Contributor)
October

Dynamic remarketing or shopping adds?

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# 2
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Both use your shopping feed in the Google Merchant Centre, and both are managed in AdWords.

 

Shopping ads are search ads, and appear in the main search results as well as the Shopping tab.

 

Dynamic Remarketing ads are display ads, and appear on websites, not Google search. They only show to people who have visited your site previously, and show the product(s) that the visitor had looked at, or even added to their cart without purchasing.

 

Dynamic Remarketing requires some additional coding on your website to work properly.

 

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Marked as Best Answer.
Solution
Accepted by Emmanuel F (Top Contributor)
October

Dynamic remarketing or shopping adds?

Top Contributor
# 2
Top Contributor

Both use your shopping feed in the Google Merchant Centre, and both are managed in AdWords.

 

Shopping ads are search ads, and appear in the main search results as well as the Shopping tab.

 

Dynamic Remarketing ads are display ads, and appear on websites, not Google search. They only show to people who have visited your site previously, and show the product(s) that the visitor had looked at, or even added to their cart without purchasing.

 

Dynamic Remarketing requires some additional coding on your website to work properly.

 

Re: Dynamic remarketing or shopping adds

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# 3
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When people who have visited your site sees your ad on other website they
visit(dynamic remarketing), will that cost anything or is CPC?
And for Google shopping ads, how is the cost system working there?

Dynamic remarketing or shopping adds?

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# 4
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Both are auctions, and you pay per click. For shopping you pay on clicks that lead to your website. For dynamic remarketing you pay for clicks on your ads.

 

Re: Dynamic remarketing or shopping adds

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# 5
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If you have a small retail store is it more benefitial to use dynamic
remarketing or Google shopping?

Dynamic remarketing or shopping adds?

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# 6
Top Contributor

Both, Google Shopping is to find new customers

Dynamic Remarketing is as the name says to target existing visitors. Returning visitors are twice as likely to buy than a first time visitor so using all different types of advertising will yield the best results.

 

A good combination is

 

Text Ads

Google Shopping

Display Remarketing

 

If you are limited to budget, than I recommend Google Shopping as the return of investment is higher, than when you are ready expand into different areas.

 

Hope it helps.

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Dynamic remarketing or shopping adds?

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# 7
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First, we talk about which is easy to understand; 

Shopping campaign : 

If I am searching Nike Shoes on Google, I can see Nike Shoes as Shopping ads. It is very easy to setup Product Listing Ads, You have your products and you can show it to people easily.

Now

Dynamic Remarketing : 

DRM takes remarketing a step further by displaying your site visitors an ad with the specific product that they viewed on the site.

If you want to buy one Nike Shoes( Red Color, Size 11)  but did not buy then you will see the product ad on many websites as banner then it is DRM ad.

 

Note: Both require Product Feed.

DRM requires Custom Parameter on Your website.

Re: Dynamic remarketing or shopping adds

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# 8
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And Display Remarketing is the same as dynamic remarketing?

Dynamic remarketing or shopping adds?

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# 9
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Display ads are ads shown on 3rd party websites, the word dynamic refers to automatically creating ads based on the data feed located in Google Merchant.

More info : https://support.google.com/adwords/answer/3124536?hl=en

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Re: Dynamic remarketing or shopping adds

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# 10
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Okei, thanks for the help