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Dynamic remarketing data feed for retail

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# 1
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Hi, I am setting up a dynamic remarketing campaign for retail business which requires products data feed to be uploaded in Google Merchant Center. I will be running only dynamic remarketing campaign but not shopping ads. Are all the attributes, such as tax, color, shipping and etc, necessary? If not, which are the attributes required for running dynamic remarketing only? I couldnt find any information for this.

 

Thank you. 

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1 ACCEPTED SOLUTION

Accepted Solutions
Marked as Best Answer.
Solution
Accepted by MosheTLV (Top Contributor)
June 2016

Re: Dynamic remarketing data feed for retail

[ Edited ]
Top Contributor
# 2
Top Contributor

the attributes for dynamic-remarking-for-retail are mainly a
superset of a merchant-center products-feed to be used in

conjunction with product-listing-ad data -- not a subset.

if the submitted data will be used only for dynamic-remarketing then,
the best likely course would be to use a custom-business-type with a
custom-feed, uploading the feed using the ad account's business-data --
not the merchant-center.

the custom business-type can be used for retail dynamic-remarkting.

the merchant-center is mainly for retailers who are actively advertising with
product-listing-ads; the product-data being available for dynamic-remarketing
is mainly a convenience feature, not a requirement, for dynamic-remarketing.

perhaps importantly, excluding the data from shopping for product-listing-ads
causes the items not to show within the products-tab of the merchant-center
account -- which rather defeats the main benefit of using the merchant-center.

as an aside, the two policies are disjoint.

see also
https://support.google.com/adwords/topic/3122874

https://support.google.com/merchants/answer/6069387

View solution in original post

Marked as Best Answer.
Solution
Accepted by MosheTLV (Top Contributor)
June 2016

Re: Dynamic remarketing data feed for retail

[ Edited ]
Top Contributor
# 2
Top Contributor

the attributes for dynamic-remarking-for-retail are mainly a
superset of a merchant-center products-feed to be used in

conjunction with product-listing-ad data -- not a subset.

if the submitted data will be used only for dynamic-remarketing then,
the best likely course would be to use a custom-business-type with a
custom-feed, uploading the feed using the ad account's business-data --
not the merchant-center.

the custom business-type can be used for retail dynamic-remarkting.

the merchant-center is mainly for retailers who are actively advertising with
product-listing-ads; the product-data being available for dynamic-remarketing
is mainly a convenience feature, not a requirement, for dynamic-remarketing.

perhaps importantly, excluding the data from shopping for product-listing-ads
causes the items not to show within the products-tab of the merchant-center
account -- which rather defeats the main benefit of using the merchant-center.

as an aside, the two policies are disjoint.

see also
https://support.google.com/adwords/topic/3122874

https://support.google.com/merchants/answer/6069387