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Dynamic Remarketing without Google Merchant Center

Visitor ✭ ✭ ✭
# 1
Visitor ✭ ✭ ✭

Hello,

 

I want to run a dynamic remarketing campain for my webstore without using Google Merchant Center, but instead a custom feed.

 

Is that possible?

 

Thank you Smiley Happy

2 Expert replyverified_user
1 ACCEPTED SOLUTION

Accepted Solutions
Marked as Best Answer.
Solution
Accepted by Rakesh Kumar (Top Contributor)
November 2015

Re: Dynamic Remarketing without Google Merchant Center

Top Contributor
# 2
Top Contributor

yes.

simply select other (custom) for the business-type
and follow the rules for the custom business-type.

see also
https://support.google.com/analytics/answer/3455585

View solution in original post

Marked as Best Answer.
Solution
Accepted by Rakesh Kumar (Top Contributor)
November 2015

Re: Dynamic Remarketing without Google Merchant Center

Top Contributor
# 2
Top Contributor

yes.

simply select other (custom) for the business-type
and follow the rules for the custom business-type.

see also
https://support.google.com/analytics/answer/3455585

Re: Dynamic Remarketing without Google Merchant Center

Visitor ✭ ✭ ✭
# 3
Visitor ✭ ✭ ✭

Perfect, thank you!

 

Is it also possible to design a dynamic html5 ad in Google Web Designer for my dynamic ad campaigns?

 

Or do I have to create the ad using the ad gallery?

Re: Dynamic Remarketing without Google Merchant Center

Google Employee
# 4
Google Employee
For now you have to use the templates in ad gallery, but we're considering allowing users to build their own dynamic ads using Google Web Designer in the future.

Re: Dynamic Remarketing without Google Merchant Center

Visitor ✭ ✭ ✭
# 5
Visitor ✭ ✭ ✭
That's great news Maxime. I'm really looking forward to being able to use GWD to create our own dynamic display ads. Where is the best place to get updates on this? Any advice appreciated!

Re: Dynamic Remarketing without Google Merchant Center

Google Employee
# 6
Google Employee
You can follow the regular channels:
AdWords blog: http://adwords.blogspot.com/
Google Ads Google+ page: https://plus.google.com/+GoogleAds
DoubleClick blog: http://doubleclickadvertisers.blogspot.com/
Google Web Designer Google+ page: https://plus.google.com/+googlewebdesigner

I'll try to remember to update that thread if we have something to announce.