Double serving in PLA and DSA
I will appreciate your help. Does the double serving policy apply to PLA or DSA?
We have a client who owns 2 websites selling similar products. On both we would like to run PLA and DSA campaigns focused on the same new products. Campaigns will lead to different URLs, but the copy on both is the same.
Re: Double serving in PLA and DSA[ Edited ]
December 2014 - last edited December 2014
double-serving covers both physical inventory and content --
only one listing of a physical product is allowed and websites
with duplicate or similar content or duplicate or similar physical
inventory are also not allowed; all are grounds for disapproval
or (permanent) suspension from the program, at any time.
google is the final arbiter of similar content and similar inventory.
potential policy violations by others can be reported directly
to google where a policy specialist will investigate the issue.