3.7K members online now
3.7K members online now
For questions related to Google Shopping and Merchant Center. Learn to optimize your Shopping ads
Guide Me

Double serving in PLA and DSA

Visitor ✭ ✭ ✭
# 1
Visitor ✭ ✭ ✭

Good morning,


I will appreciate your help. Does the double serving policy apply to PLA or DSA? 

We have a client who owns 2 websites selling similar products. On both we would like to run PLA and DSA campaigns focused on the same new products. Campaigns will lead to different URLs, but the copy on both is the same. 

Thank you. 


Veronika Harrison

1 Expert replyverified_user

Re: Double serving in PLA and DSA

[ Edited ]
Top Contributor
# 2
Top Contributor

double-serving covers both physical inventory and content --
only one listing of a physical product is allowed and websites
with duplicate or similar content or duplicate or similar physical

inventory are also not allowed; all are grounds for disapproval

or (permanent) suspension from the program, at any time.


google is the final arbiter of similar content and similar inventory.

potential policy violations by others can be reported directly
to google where a policy specialist will investigate the issue.

Re: Double serving in PLA and DSA

Visitor ✭ ✭ ✭
# 3
Visitor ✭ ✭ ✭
Thank you for your help.