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Does the info in our google shopping product feed look correct?

Visitor ✭ ✭ ✭
# 1
Visitor ✭ ✭ ✭

Most of our items do not appear in google shopping search results but google merchant center indicates they are live for display and shopping.

 

www.backcountryracks.com

 

 

1 Expert replyverified_user
1 ACCEPTED SOLUTION

Accepted Solutions
Marked as Best Answer.
Solution
Accepted by MosheTLV (Top Contributor)
October 2016

Re: Does the info in our google shopping product feed look correct?

[ Edited ]
Top Contributor
# 2
Top Contributor

(a) forum-members cannot look into feed data or accounts.

 

(b) the shopping destination relates to shopping-ads --
the display destination relates to dynamic-remarketing and
has nothing whatever to do with google-shopping results.

 

generally, products show based mainly on the bid and quality.

 

shopping-ads within google-shopping are part of
highly competitive, dynamic, advertising auctions --
items must have both enough bid and quality to
win a slot in the auctions in order to appear.

 

importantly, the submitted data, physical items, website, and supply-chain,
must adhere to all rules and policies; these factors can prevent items from
showing even if the feed has processed successfully with no issues.

 

for example, items submitted as in stock must be physically owned
by the merchant and currently in the merchant's on-hand inventory.

 

be certain to re-check the website (crawl) status -- by
clicking on the account, feeds, and items, areas, under
the diagnostics-area of the merchant-center-account.

 

also, be certain that all items match an active
shopping-campaign's product-group with a bid --
changes to submitted data can cause items
not to match a product-group; items without
a competitive bid will not be seen.

 

to verify products are showing, be certain to inspect the impression data
directly within the shopping-campaign, rather than any actual searches --
which can be skewed, adversely effect long-term auction performance, rank,
and cost-per-click, by lowering click-through-rates as no positive actions
are taken when the ads are shown, and do not necessarily show what
others may be seeing.

 

relevance is one important factor that helps determine an ad's quality.

 

be certain that all submitted (attribute) data conforms to all policies
and are both relevant and accurate with respect to the physical item --
especially the item's title, description, and images; verify attribute
relevance by carefully inspecting search-term and negative-word
details within the shopping-campaign.

 

shopping-ads are not guaranteed to show for any specific search-term --
an ad's impressions and clicks should be checked directly in the account.

items without enough quality, or with uncompetitive bids, will not show.

 

as an aside, but also importantly, be certain that no physical inventory is
not also being submitted from another website or marketplace (e.g. ebay) --
that may cause items to compete against each other in the auctions and
is also a policy violation that may trigger items to be removed from the
auctions or an eventual disapproval or suspension, at any time.

 

also, as the holiday shopping-season approaches, competition may intensify
and items may require much higher quality, much higher bids, or much more
targeted or robust bidding strategies, to compete in the auctions.

 

in summary:
- be certain no similar items are being submitted from multiple websites;
- be certain physical inventory and entire website meet all google's policies;
- be certain the entire website and all physical inventory meet all policies;
- be certain all submitted data meet all google's (data-feed) specifications;
- be certain to check for any submitted data (feed) or website related issues;
- be certain to wait 72-hours for all items to be approved and assigned a bid;
- use impression statistics to verify items are showing, never direct searches;

 

otherwise, a support specialist may be contacted directly:
https://support.google.com/merchants/contactflow

 

see also
https://www.google.com/search?tbs=vw:l,mr:1,seller:1323287&tbm=shop&q=bike+racks

https://www.google.com/search?tbs=vw:l,mr:1,seller:1323287&tbm=shop&q=rhino+rack+fiberglass+truck+to...
https://support.google.com/merchants/#topic=3404778
https://support.google.com/merchants/#topic=3404779
https://support.google.com/merchants/answer/160637
https://support.google.com/merchants/answer/188494
https://support.google.com/merchants/answer/1680021
https://support.google.com/merchants/answer/160491
https://support.google.com/adwords/answer/3455481
https://support.google.com/adwords/answer/6284258

https://support.google.com/adwords/answer/6077124
https://www.youtube.com/watch?v=ZrU5qL0bPJQ

https://www.en.advertisercommunity.com/t5/Articles/Data-Feed-Optimization-AdWordsAnswers/ba-p/842963

 

View solution in original post

Marked as Best Answer.
Solution
Accepted by MosheTLV (Top Contributor)
October 2016

Re: Does the info in our google shopping product feed look correct?

[ Edited ]
Top Contributor
# 2
Top Contributor

(a) forum-members cannot look into feed data or accounts.

 

(b) the shopping destination relates to shopping-ads --
the display destination relates to dynamic-remarketing and
has nothing whatever to do with google-shopping results.

 

generally, products show based mainly on the bid and quality.

 

shopping-ads within google-shopping are part of
highly competitive, dynamic, advertising auctions --
items must have both enough bid and quality to
win a slot in the auctions in order to appear.

 

importantly, the submitted data, physical items, website, and supply-chain,
must adhere to all rules and policies; these factors can prevent items from
showing even if the feed has processed successfully with no issues.

 

for example, items submitted as in stock must be physically owned
by the merchant and currently in the merchant's on-hand inventory.

 

be certain to re-check the website (crawl) status -- by
clicking on the account, feeds, and items, areas, under
the diagnostics-area of the merchant-center-account.

 

also, be certain that all items match an active
shopping-campaign's product-group with a bid --
changes to submitted data can cause items
not to match a product-group; items without
a competitive bid will not be seen.

 

to verify products are showing, be certain to inspect the impression data
directly within the shopping-campaign, rather than any actual searches --
which can be skewed, adversely effect long-term auction performance, rank,
and cost-per-click, by lowering click-through-rates as no positive actions
are taken when the ads are shown, and do not necessarily show what
others may be seeing.

 

relevance is one important factor that helps determine an ad's quality.

 

be certain that all submitted (attribute) data conforms to all policies
and are both relevant and accurate with respect to the physical item --
especially the item's title, description, and images; verify attribute
relevance by carefully inspecting search-term and negative-word
details within the shopping-campaign.

 

shopping-ads are not guaranteed to show for any specific search-term --
an ad's impressions and clicks should be checked directly in the account.

items without enough quality, or with uncompetitive bids, will not show.

 

as an aside, but also importantly, be certain that no physical inventory is
not also being submitted from another website or marketplace (e.g. ebay) --
that may cause items to compete against each other in the auctions and
is also a policy violation that may trigger items to be removed from the
auctions or an eventual disapproval or suspension, at any time.

 

also, as the holiday shopping-season approaches, competition may intensify
and items may require much higher quality, much higher bids, or much more
targeted or robust bidding strategies, to compete in the auctions.

 

in summary:
- be certain no similar items are being submitted from multiple websites;
- be certain physical inventory and entire website meet all google's policies;
- be certain the entire website and all physical inventory meet all policies;
- be certain all submitted data meet all google's (data-feed) specifications;
- be certain to check for any submitted data (feed) or website related issues;
- be certain to wait 72-hours for all items to be approved and assigned a bid;
- use impression statistics to verify items are showing, never direct searches;

 

otherwise, a support specialist may be contacted directly:
https://support.google.com/merchants/contactflow

 

see also
https://www.google.com/search?tbs=vw:l,mr:1,seller:1323287&tbm=shop&q=bike+racks

https://www.google.com/search?tbs=vw:l,mr:1,seller:1323287&tbm=shop&q=rhino+rack+fiberglass+truck+to...
https://support.google.com/merchants/#topic=3404778
https://support.google.com/merchants/#topic=3404779
https://support.google.com/merchants/answer/160637
https://support.google.com/merchants/answer/188494
https://support.google.com/merchants/answer/1680021
https://support.google.com/merchants/answer/160491
https://support.google.com/adwords/answer/3455481
https://support.google.com/adwords/answer/6284258

https://support.google.com/adwords/answer/6077124
https://www.youtube.com/watch?v=ZrU5qL0bPJQ

https://www.en.advertisercommunity.com/t5/Articles/Data-Feed-Optimization-AdWordsAnswers/ba-p/842963