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Does Google process XML feeds more quickly than tab delimited?

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# 1
Visitor ✭ ✭ ✭

I have experimented with setting up both feeds, and for feeds that are larger (say >50k skus), I have noticed a considerable increase in speed at least in the GMC UI. This could prove to be beneficial at times, but I do not have any way to prove the actual difference in processing feed.

 

Do you all have any insight into this? I know the format makes no difference in terms of how the data is received, but am curious to know if there is a difference in processing time. Thanks!

 

 

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Accepted by topic author Matthew L
September 2015

Re: Does Google process XML feeds more quickly than tab delimited?

[ Edited ]
Top Contributor
# 2
Top Contributor


google has not published or commented on processing times.

however, the empirical results seem to make sense --
there are processing steps that are likely not needed
for one format over another -- most probably related
to quoted-fields and multi-valued attributes.

although, the tab-delimited format may be faster or,
rather easier to implement on the front-end -- given
the ubiquity of spreadsheets.

for all formats, be certain to remove any and all information

that is not plain visible text -- such as html, css, javascript,

etc., -- not only do these violate the current rules, policies,

and recommendations but may also add to processing times.

 

Re: Does Google process XML feeds more quickly than tab delimited?

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# 3
Visitor ✭ ✭ ✭
Thanks for the response--I definitely think it makes sense that XML would be processed more quickly for the reasons you mentioned. It's unfortunate that Google has not published anything regarding this, but I suppose we will have to go with what I've seen in my experience in managing Google Shopping feeds.