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Does Google Shopping ads allow Wine listings?

Visitor ✭ ✭ ✭
# 1
Visitor ✭ ✭ ✭

Hello, 

 

I am brainstorming for a vineyard company that sells wines in United States. 

It is an Ecommerce enabled site.

 

Can i run shopping ads for them? I ask because I do not see any wines being sold on the Shopping tab of Google.

 

Thank you

Sonali  

1 Expert replyverified_user
1 ACCEPTED SOLUTION

Accepted Solutions
Marked as Best Answer.
Solution
Accepted by topic author Sonali E
September 2015

Re: Does Google Shopping ads allow Wine listings?

[ Edited ]
Top Contributor
# 4
Top Contributor


first, you're welcome.

the response was for wine in general --
the product is allowed with limitations;
as was indicated, some target-countries
are prohibited altogether.

in the past, for u.s., product-listing-ads wine had been
allowed but with all those very restricted limitations --
however, google is the final arbiter of all policies, the
best likely course is to follow google's guidance.

asking explicitly for a product-listing-ads, google-shopping,
shopping-campaign, or merchant-center, support-specialist
may sometimes help.

 

any one violation of any one policy can result

in a permanent suspension of the merchant,

at any time.

View solution in original post

Re: Does Google Shopping ads allow Wine listings?

[ Edited ]
Top Contributor
# 2
Top Contributor


wine has very strict policies and is allowed with limitations.

for example, generally, the claimed website must be checked as adult,
all individual items submitted with the adult attribute set to TRUE and
with a proper, exact, google_product_category value for the product;
in addition, all information, including images, submitted and on all the
link landing-pages, and on the entire website, must conform to all the
related policies for that specific category and target-country.

for example --
- following all applicable laws and any related industry standards;
- limiting the ad targeting to adults;
- limiting how the product is conveyed, displayed, targeted, and worded.

any one item violating the rules, within the submitted data or images,
or anyplace on the website, is grounds for a disapproval of (all) items
or a (permanent) suspension from the program, at any time.

some target-countries do not allow the items, at all.

 

the rules and policies depend on the registered data-feed's

target-country, not where the merchant is physically located

or the physical location of a merchant's on-hand inventory.

 

all items submitted as in stock must be in the merchant's current

on-hand, physical, inventory and shippable to the target-country,

in a timely manner, or must be removed from the submitted data.

google is the final arbiter of all policies.

see also
https://support.google.com/merchants?#topic=3404779
https://support.google.com/merchants/answer/2731539

Re: Does Google Shopping ads allow Wine listings?

Visitor ✭ ✭ ✭
# 3
Visitor ✭ ✭ ✭
Hello Celebird,

Thank you for your response. I spoke with Google Support and they said No Wine sales on Google Shopping ads.

So can you please clarify your response - is this for USA?

Thank you
Marked as Best Answer.
Solution
Accepted by topic author Sonali E
September 2015

Re: Does Google Shopping ads allow Wine listings?

[ Edited ]
Top Contributor
# 4
Top Contributor


first, you're welcome.

the response was for wine in general --
the product is allowed with limitations;
as was indicated, some target-countries
are prohibited altogether.

in the past, for u.s., product-listing-ads wine had been
allowed but with all those very restricted limitations --
however, google is the final arbiter of all policies, the
best likely course is to follow google's guidance.

asking explicitly for a product-listing-ads, google-shopping,
shopping-campaign, or merchant-center, support-specialist
may sometimes help.

 

any one violation of any one policy can result

in a permanent suspension of the merchant,

at any time.

Re: Does Google Shopping ads allow Wine listings?

Visitor ✭ ✭ ✭
# 5
Visitor ✭ ✭ ✭
Thank you Celebird!