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Do the amount of errors and warnings penalize products visibility?

Visitor ✭ ✭ ✭
# 1
Visitor ✭ ✭ ✭

Hi,

 

I must admit I have a considerable number of products with an error in the diagnosis tab, around 12% of the total. That is caused because they lack of product identifiers and I am working in finding the gtin, mnp or brand and until then they obviously will not be advertised in Google Shopping. My question is, do the products with an error penalize other products visibility?

 

In addition, I also have quite a lot of products with no Google Category in the Merchant. Although I provide my own Product Category, the diagnosis tab label them as a warning. My second question is, do the products with a warning have less visibility?

 

I looked at the data and it seems to be a correlation in the second question but there are other variables affecting. Thus in order to assure it, I would like to hear the expert´s opinion.

 

Thanks,

Adria 

1 Expert replyverified_user
1 ACCEPTED SOLUTION

Accepted Solutions
Marked as Best Answer.
Solution
Accepted by topic author Adrià I
September 2015

Re: Do the amount of errors and warnings penalize products visibility?

[ Edited ]
Top Contributor
# 2
Top Contributor


quality (and the bid) determine outcomes in the auctions.

errors and warnings within the merchant-center may be only examples --

a more thorough hand-inspection of all submitted data may be required.


while the errors and warnings of flagged items do not directly effect

active items, such issues are typically an overall indicator of quality --
and quality does directly effect performance in the auctions.

 

errors or warnings usually do effect the quality of the specific flagged items.

as to specifics --

(1) product-identifiers

if valid, required, global-trade-data (mpn, brand, gtin) exists for an item,
valid and exact global-trade-data must be submitted exactly as assigned
by the manufacturer, to the exact product being submitted -- otherwise,
identifier_exists FALSE must be submitted and the other values left blank.

not submitting proper global-trade-data, if the data exists,
or submitting improper, inexact, invalid, or self-assigned
global-trade-data -- is a policy violation and grounds for
poor quality, poor performance in the auctions, product
disapproval, or suspension from the program, at any time.

(2) google_product_category

yes, warnings can effect quality.

(a) google_product_category must be an exact, google-defined, value.

 

the value should categorize the physical item.

a low-level value is best but a high-level value is acceptable.
e.g.
Arts & Entertainment > Party & Celebration > Gift Giving > Greeting Card
or simply:
Arts & Entertainment

(b) product_type may use just about any taxonomy you wish.

the product_type taxonomy value should categorize the physical item
or how the physical item might be used, using proper > breadcrumbs;
e.g.
Office Products > Greeting Cards

more generally, the accumulation of poor quality over time,
within the submitted data (feed) or on the website, can result
in poor performance in the auctions, disapproval, or suspension
from the program, at any time.

all attributes and values submitted should be high quality and
follow all google's rules, policies, and guidelines, at all times.

see also
https://support.google.com/merchants/answer/160081
https://support.google.com/merchants/answer/188494
https://support.google.com/merchants/answer/1344057
https://support.google.com/merchants/answer/160161
https://support.google.com/merchants/#topic=3404779
http://celebird.blogspot.com/2011/02/celebirds-seven-laws-of-quality.html

http://celebird-cloud.appspot.com/apps/celebird-taxonomy-app.html
http://celebird.blogspot.com/2011/12/celebird-product-search-disapproval.html#checklist

 

View solution in original post

Marked as Best Answer.
Solution
Accepted by topic author Adrià I
September 2015

Re: Do the amount of errors and warnings penalize products visibility?

[ Edited ]
Top Contributor
# 2
Top Contributor


quality (and the bid) determine outcomes in the auctions.

errors and warnings within the merchant-center may be only examples --

a more thorough hand-inspection of all submitted data may be required.


while the errors and warnings of flagged items do not directly effect

active items, such issues are typically an overall indicator of quality --
and quality does directly effect performance in the auctions.

 

errors or warnings usually do effect the quality of the specific flagged items.

as to specifics --

(1) product-identifiers

if valid, required, global-trade-data (mpn, brand, gtin) exists for an item,
valid and exact global-trade-data must be submitted exactly as assigned
by the manufacturer, to the exact product being submitted -- otherwise,
identifier_exists FALSE must be submitted and the other values left blank.

not submitting proper global-trade-data, if the data exists,
or submitting improper, inexact, invalid, or self-assigned
global-trade-data -- is a policy violation and grounds for
poor quality, poor performance in the auctions, product
disapproval, or suspension from the program, at any time.

(2) google_product_category

yes, warnings can effect quality.

(a) google_product_category must be an exact, google-defined, value.

 

the value should categorize the physical item.

a low-level value is best but a high-level value is acceptable.
e.g.
Arts & Entertainment > Party & Celebration > Gift Giving > Greeting Card
or simply:
Arts & Entertainment

(b) product_type may use just about any taxonomy you wish.

the product_type taxonomy value should categorize the physical item
or how the physical item might be used, using proper > breadcrumbs;
e.g.
Office Products > Greeting Cards

more generally, the accumulation of poor quality over time,
within the submitted data (feed) or on the website, can result
in poor performance in the auctions, disapproval, or suspension
from the program, at any time.

all attributes and values submitted should be high quality and
follow all google's rules, policies, and guidelines, at all times.

see also
https://support.google.com/merchants/answer/160081
https://support.google.com/merchants/answer/188494
https://support.google.com/merchants/answer/1344057
https://support.google.com/merchants/answer/160161
https://support.google.com/merchants/#topic=3404779
http://celebird.blogspot.com/2011/02/celebirds-seven-laws-of-quality.html

http://celebird-cloud.appspot.com/apps/celebird-taxonomy-app.html
http://celebird.blogspot.com/2011/12/celebird-product-search-disapproval.html#checklist

 

Re: Do the amount of errors and warnings penalize products visibility?

Visitor ✭ ✭ ✭
# 3
Visitor ✭ ✭ ✭
Many thanks Celebird! It totally solve my question/

I will take a careful look at all the links you provide.

Adria