Do I have to pay per click once listed in the product feed?
Hi, I'm considering using the Google Merchant Center for one of my clients websites. However before I go ahead I need to know:
- Once listed on the feed will my client have to pay per click? if so I guess I'll need to setup Adwords for the client?
- What are the technical requirements (apart from the actual feed) such as - does the website need to have an SSL Certificate?
I can find loads of info about the policies and the feed but nothing about the cost or the technical requirements. I'd be using Wordpress / Woocommerce with a plugin so the feed should be fine already
Re: Do I have to pay per click once listed in the product feed?[ Edited ]
March 2016 - last edited April 2016
(1a) yes, payment is per-click;
product-listing-ads are determined by
an auction, so the costs are not fixed --
a budget-setting constrains the spend.
results in the ad-auctions depend on the bid and quality.
(1b) billing is usually decided first and then, whoever
is paying the bills to google should own the account.
if a third-party is handling the account for a client then,
account-ownership and account-management can be,
and usually are, separate -- either linked via the mcc
(manager) account or simply added as a user to the
of course, that is not the only choice and third-parties can pay
google and handle collection from the client; e.g. via invoicing.
(2) google does not require https/ssl unless data-collection happens
on the website -- for example, if any and all data collection (address,
name, email, credit-card, etc.) and the entire payment-flow happens
on a secure third-party payment gateway then, ssl is not required on
the client's website.
each landing-page should contain a single item-offer with
a product image, a single price, and a single add-to-cart
button that adds the exact item-offer to a shopping-cart --
by default -- without pop-ups or similar obstructions.
each landing-page must also have return-and-refund policies --
shipping and merchant-contact information are also required --
typically, as clear and obvious links on the website's footer.
the retail merchant is also required to keep all in
stock items in their on-hand physical inventory.
generally, there are policies for the supply-chain, physical inventory,
site, landing-page, e-commerce, payment-flow, and submitted data.
additional rules, policies, requirements, specifications,
recommendations, and guidelines, are currently here --