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Disapproved Shopping Ads and Product Varaints with different Prices

Visitor ✭ ✭ ✭
# 1
Visitor ✭ ✭ ✭

Hello,

Our Issue: Single product with different variants/colors and different pricing being dissapproved for wrong price.

 

On this page: Shower Rod Holder You use the drop down to Select Finish

 

Defaut product MPN: 006CH and is a valid in Google Shopping 2.38

 

Varaint 1 MPN 006SV is disapproved in Google Shopping (price) 3.42

Google is crawling this item saying it should be 2.38.

 

Varaint 2 MPN 006DC is disapproved in Google Shopping (price) 4.27

Google is crawling this item saying it should be 2.38.

 

They are telling us we need a unique URL in our feed for each MPN to fix this issue.

If we created different urls for all I see this as duplicate content.

 

The info in the feed and the Json-LD is correct for these items.

 

Have many calls in to Google about this issue but gettting different suggested fixes.

Any ideas on how to fix this would be greatly apreciated.

1 Expert replyverified_user
1 ACCEPTED SOLUTION

Accepted Solutions
Marked as Best Answer.
Solution
Accepted by MosheTLV (Top Contributor)
January

Re: Disapproved Shopping Ads and Product Varaints with different Prices

[ Edited ]
Top Contributor
# 2
Top Contributor

first, thank you for the sample url and the cogent summary.

 

in this particular case, there are a few different
ways to be in compliance with google's policies --


for example:

(a) submit only a default physical inventory item on
the landing-page -- do not submit any other variants.

 

google has no requirement to submit all variants.

(b) or, if variants are submitted, follow all google's policies
for both the submitted data and the website landing-page --
at least all the following are all required with respect to variants:

- only physical inventory items may be submitted;
- item_group_id with identical values for all variants in a variant-group;
- at least one variant attribute with unique values for all items in the group;
- the price submitted for the variant, the price displayed on the landing-page,
the price in any structured-data on the landing-page, and default add-to-cart
price, must all match exactly, at all times, for all users, in all locations.

typically, the exact physical inventory (variant) item may be preselected
by using a server-side-script and url-parameters, or by using a separate
landing-page for each physical inventory item submitted.
e.g.
http://www.example.com/metal-flange-set.html?color=chrome
http://www.example.com/metal-flange-set.html?color=nickel
http://www.example.com/metal-flange-set.html?color=bronze
or
http://www.example.com/metal-flange-set-chrome.html
http://www.example.com/metal-flange-set-nickel.html
http://www.example.com/metal-flange-set-bronze.html

if search-engine-optimization is a concern, the best likely course is to consult

with google's webmaster-forums; for example, the other variant items may be

no-indexed, or made more more unique by emphasizing the characteristics of

the metal/color, or both.

(c) or, use other campaign-types/ad-formats to advertise such variant offers.

as an aside, text or watermarks on product images is also a policy violation
and grounds for disapproval or a suspension from the program, at any time.

generally, too many or too frequent disapproval flags
may trigger a more permanent suspension, at any time.

 

see also
https://support.google.com/merchants/answer/6363310
https://support.google.com/merchants/answer/7052112#item_group_id

https://support.google.com/merchants/answer/6324507
https://support.google.com/merchants/answer/7052112
https://support.google.com/merchants/topic/7293660
https://support.google.com/merchants/topic/7286989

 

View solution in original post

Marked as Best Answer.
Solution
Accepted by MosheTLV (Top Contributor)
January

Re: Disapproved Shopping Ads and Product Varaints with different Prices

[ Edited ]
Top Contributor
# 2
Top Contributor

first, thank you for the sample url and the cogent summary.

 

in this particular case, there are a few different
ways to be in compliance with google's policies --


for example:

(a) submit only a default physical inventory item on
the landing-page -- do not submit any other variants.

 

google has no requirement to submit all variants.

(b) or, if variants are submitted, follow all google's policies
for both the submitted data and the website landing-page --
at least all the following are all required with respect to variants:

- only physical inventory items may be submitted;
- item_group_id with identical values for all variants in a variant-group;
- at least one variant attribute with unique values for all items in the group;
- the price submitted for the variant, the price displayed on the landing-page,
the price in any structured-data on the landing-page, and default add-to-cart
price, must all match exactly, at all times, for all users, in all locations.

typically, the exact physical inventory (variant) item may be preselected
by using a server-side-script and url-parameters, or by using a separate
landing-page for each physical inventory item submitted.
e.g.
http://www.example.com/metal-flange-set.html?color=chrome
http://www.example.com/metal-flange-set.html?color=nickel
http://www.example.com/metal-flange-set.html?color=bronze
or
http://www.example.com/metal-flange-set-chrome.html
http://www.example.com/metal-flange-set-nickel.html
http://www.example.com/metal-flange-set-bronze.html

if search-engine-optimization is a concern, the best likely course is to consult

with google's webmaster-forums; for example, the other variant items may be

no-indexed, or made more more unique by emphasizing the characteristics of

the metal/color, or both.

(c) or, use other campaign-types/ad-formats to advertise such variant offers.

as an aside, text or watermarks on product images is also a policy violation
and grounds for disapproval or a suspension from the program, at any time.

generally, too many or too frequent disapproval flags
may trigger a more permanent suspension, at any time.

 

see also
https://support.google.com/merchants/answer/6363310
https://support.google.com/merchants/answer/7052112#item_group_id

https://support.google.com/merchants/answer/6324507
https://support.google.com/merchants/answer/7052112
https://support.google.com/merchants/topic/7293660
https://support.google.com/merchants/topic/7286989

 

Disapproved Shopping Ads and Product Varaints with different Prices

[ Edited ]
Visitor ✭ ✭ ✭
# 3
Visitor ✭ ✭ ✭

Thank you Celebird,

 

I beleive we are complying with everything except "- the price submitted for the variant, the price displayed on the landing-page," We show the default item price.

 

Currently on pages with variants we show the default product and its price. This appears to be the price the crawlers are seeing. (In my example of 2.38) That price to me is only text on a page but if that is what they are using (Can you confirm this) what if we just took down the price until the customer chooses a color? Would that work? Or at that point there is no text price would we still have the issue? Again it is correct in the feed and in the Json-ld and we are using a group id.

 

Again thank you.

 

Re: Disapproved Shopping Ads and Product Varaints with different Prices

[ Edited ]
Top Contributor
# 4
Top Contributor

first, you're welcome.

yes, currently, 2.38 is likely the only price google

will see and the policy-teams will confirm as valid.

 

not having any displayed price is also a policy violation --

the shopping-ad price must match the displayed-price

when the user clicks the ad and lands on the website,

without any other user-interaction.

the price displayed to users and the displayed price crawled by google,
the price in any structured-data and crawled by google, and the default
add-to-cart price that may be crawled and verified by the policy-teams
at google, and the submitted price, are all rather separate policy pieces,

that all must match, for all users and crawlers, in all locations.

 

google may crawl displayed-data, structured-data, and add-to-cart-data.


currently, since the landing-page seems to change the displayed price, when
a user makes a selection, most of the work is likely done -- the best likely
course is to consult with the developer of the website to simply add a url
parameter with a server-side (not client-side) script.

for example, color
http://www.example.com/metal-flange-set.html?color=chrome
http://www.example.com/metal-flange-set.html?color=nickel
http://www.example.com/metal-flange-set.html?color=bronze

the server-side-script should simply preselect the exact variant, in
the drop-down-menu, and display the proper, corresponding, price.

the link submitted for each variant would correspond to the exact item selected.

structured-data should either be static with matching
gtin or id, or preselected with the server-side-script.

if the fix cannot be completed in a reasonable time, then
simply remove all the variants that are not in compliance,
until the fix can be completed and properly tested, to help
avoid a more serious policy-flag.

 

Disapproved Shopping Ads and Product Varaints with different Prices

Visitor ✭ ✭ ✭
# 5
Visitor ✭ ✭ ✭

Thank you again.

 

We are in the process of a rebuild of our webite which will create the unique url for each variant. In the meantime I was wonder if haveing the price on the page for each variant would hold us over until the rebuild is complete? If you look at the bottom of the sample page you will see each variant with its sku/mpn, and finish. If we added the price in this area for each variant would that cover this for now?