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Digital Downloads and Shopping campaign

Visitor ✭ ✭ ✭
# 1
Visitor ✭ ✭ ✭

Hi, 

Im sorry if the answer is super obvious but is it possible to sell a digital download product using shopping campaign? I set up a shopping campaign but it's not getting impressions. I sell templates. 

Here is my site for a better idea. 

Catchingcolorflies.com 

thank you. 

Abbi 

1 Expert replyverified_user

Re: Digital Downloads and Shopping campaign

[ Edited ]
Top Contributor
# 2
Top Contributor

product performance is based on the bid and quality.

product-listing-ads and google-shopping are highly
competitive, dynamic, advertising auctions -- items
must have both enough bid and quality to win a slot
in the auctions in order to be shown (gain an impression).

relevance is one important factor that helps determine an ad's quality.

be certain that the site and all submitted data conform to all policies
and are both relevant and accurate with respect to the physical item --
especially the item's title and description; verify attribute relevance by
carefully inspecting the search-term data in the shopping-campaign.

for example, generally, pop-ups on landing-pages violate current policies.

for example, digital-downloads are allowed with specific policy restrictions --
shopping-ads are mainly for physical-goods, in the merchant's possession.

products or sites that violate the policies, or items without

enough quality, or with uncompetitive bids, will not show.

importantly perhaps, be certain that no inventory items are not also
being submitted from another website or marketplace (e.g. ebay, etsy) --
that may cause items to compete against each other in the auctions and
is also a policy violation that may trigger items to be removed from
the auctions or an eventual disapproval or suspension, at any time.

a summary checklist:
- be certain no similar items are being submitted from multiple websites;
- be certain physical inventory and entire website meet all google's policies;
- be certain all submitted data meet all google's (data-feed) specifications;
- be certain to check for any submitted data (feed) or website related issues;
- be certain to wait 72-hours for all items to be approved and assigned a bid;
- use impression statistics to verify items are showing, never direct searches;

otherwise, a support specialist at google may be contacted directly:
https://support.google.com/merchants/contactflow

see also
https://support.google.com/merchants/#topic=3404778
https://support.google.com/merchants/#topic=3404779
https://support.google.com/merchants/answer/188494
https://support.google.com/merchants/answer/1680021
https://support.google.com/merchants/answer/160491
https://www.youtube.com/watch?v=ZrU5qL0bPJQ

https://www.google.com/search?tbm=shop&tbs=vw:l,mr:1,seller:109469172&q=svg

 

Digital Downloads and Shopping campaign

Visitor ✭ ✭ ✭
# 3
Visitor ✭ ✭ ✭

Abbi, were you ever able to use Google Shopping successfully? I'm interested in creating several online training courses (mostly comprised of documents and videos) and am having trouble determining whether I can or can't promote them via Google Shopping. Thanks!