AdWords is now Google Ads. Our new name reflects the full range of advertising options we offer across Search, Display, YouTube, and more. Learn more

Ads
4K members online now
4K members online now
For questions related to Google Shopping and Merchant Center. Learn to optimize your Shopping ads
Guide Me
star_border
Reply

Dependencies between inventory and local product feeds?

Visitor ✭ ✭ ✭
# 1
Visitor ✭ ✭ ✭

Hello Google experts,

 

I have three short questions for you:

 

1a) Are there any dependencies between the inventory feed and the local product feed?

 

I mean, lets assume I upload some products in my inventory feed, that are not published in my local product feed - or exactly the other way around. I have products in my local product feeds which does not have any entry in the inventory feed.

 

1b) Does this have any negative effects or does Google just ignore these products?

 

2) Can a vendor also start to work with Google Local, when not having an Onlineshop and/or MerchantCenter account?

 

3) Local Product feed and Merchant Center feed can contain different products? So for example if I have "only-online" products and "only-offline" products.

 

 

Many thanks in advance!

Tom

1 Expert replyverified_user

Re: Dependencies between inventory and local product feeds?

[ Edited ]
Top Contributor
# 2
Top Contributor


(1a) currently, an up-to-date online products (inventory) feed is required.

as local-inventory expands google may offer local-products-feeds as an
independent feature for select merchants -- contact google for details.

(1b) currently, local-inventory is mainly meant to augment product-listing-ads;
although, local-inventory data may also be displayed independently on google.

(2) no.

a proper google-my-business account and a physical
store in select target-countries are also required.

(3) yes.

google recommends linking the local-feed to the products-feed
to avoid the extra work of adding additional-product-details to
the local-feed -- that is, if the item is currently available both
online and within the physical-store.

the online_only attribute has been retired and is no longer used.

see also
https://support.google.com/merchants/topic/3052707
https://support.google.com/merchants/answer/1344057