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Demographic Targeting for Shopping Ads

Visitor ✭ ✭ ✭
# 1
Visitor ✭ ✭ ✭

Hi,

 

Is it possible to use demographic targeting(in particular age) for shopping ads? i cant find the answer to this anywhere. I know you could use demographic targeting in re-makrteting for shopping ads but can you use demographic targeting directly in the search results with shopping ads?

 

Thanks

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Accepted by MosheTLV (Top Contributor)
October

Demographic Targeting for Shopping Ads

[ Edited ]
Badged Google Partner
# 2
Badged Google Partner

Currently, that is not something you can set in AdWords for shopping ads. You can specify if a product is gender-specific or what age-group it is meant for in the product data: https://support.google.com/merchants/answer/7052112?hl=en

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Marked as Best Answer.
Solution
Accepted by MosheTLV (Top Contributor)
October

Demographic Targeting for Shopping Ads

[ Edited ]
Badged Google Partner
# 2
Badged Google Partner

Currently, that is not something you can set in AdWords for shopping ads. You can specify if a product is gender-specific or what age-group it is meant for in the product data: https://support.google.com/merchants/answer/7052112?hl=en

Demographic Targeting for Shopping Ads

Visitor ✭ ✭ ✭
# 3
Visitor ✭ ✭ ✭

You 100% can. It just requires basic knowledge of coding material and words/tags relating to your business.

Demographic Targeting for Shopping Ads

Top Contributor
# 4
Top Contributor

This is still incorrect, Google Adwords for Google Shopping does not support gender or age specific bid adjustments like Christopher already mentioned.

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