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Default max CPC very high

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# 1
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Hi

im new to all this and after a lot of work I have my first google shopping campaign running , I set my daily limit to €10 and my max CPC to automatic , yesterday I got 100 impressions and 1 click that cost about .12 cent , today so far I have 42 impressions and 1 click costing .86 cent , my concern is the default max CPC on auto is €15.18 , do I need to change my bidding settings ? Could one click use all my daily budget? Any help would be greatly appreciated, 

regards

martin

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Accepted by topic author Martin P
December

Default max CPC very high

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# 2
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If you are concerned about the Max CPC, than use manual bidding.

As for automatic bidding, theoretically it can cost as much as the automatic max cpc states.

 

I personally always use manual bidding no matter the size of the client.

 

Hope it helps.

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View solution in original post

Marked as Best Answer.
Solution
Accepted by topic author Martin P
December

Default max CPC very high

Top Contributor
# 2
Top Contributor

If you are concerned about the Max CPC, than use manual bidding.

As for automatic bidding, theoretically it can cost as much as the automatic max cpc states.

 

I personally always use manual bidding no matter the size of the client.

 

Hope it helps.

Twitter | Linkedin | Community Profile | Shopping Feed Tips From FeedArmy
Did you find any helpful responses or answers to your query? If yes, please click on ‘Accept As Solution’

Default max CPC very high

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# 3
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Thanks Emmanuel I will try that

Default max CPC very high

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# 4
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Hi Emmanuel 

 

Hope you don’t mind me asking what should my average ctr be for a clothing store on google shopping , I have seached the net and I’m getting a big range of answers. 

 

Martin

Default max CPC very high

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# 5
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That's a question I don't want to answer, as it will not provide you with any beneficial insight.

A CTR depends on allot of factors. Such as country, niche, business, brand etc... and also how your Adwords and data feed infomration is setup.

 

You can get a conversion from a 0.5% CTR, while in most cases you need well above 1%

 

You should use your auction insight to analyze this so that you can compare with your competitors, not from a random person like me. Your own data is the best source of information.

https://support.google.com/adwords/answer/2579754?hl=en

 

Hope it helps.

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Default max CPC very high

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# 6
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Thanks for that ,I  understand I need to use my own insights , it’s just going to take a while to gather as this is my first campaign, patience is the name of the game for me now, how long would my campaign need to be running to gather enough relevant insights would you think.

Martin

Default max CPC very high

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# 7
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Unfortunately, that I do not know.

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